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Film Theory: The Secret Ingredient of SpongeBob's Krabby Patty! (SpongeBob SquarePants)

Feb 27, 2020
I am Geraldo Rivera and you are about to witness a live television event. A huge concrete vault has been discovered. Well, tonight, for the first time, that vault will be open, live! (Squidward): HOLY SHRIMP! (MatPat): Hello, Internet! Welcome to Film Theory, the show that uncovers marine criticism with all the determination and wisdom of Plankton. (whispering): Aw, shoot, that's not really a good thing, is it? Spongebob Squarepants as a franchise has been so ubiquitous since its debut in 1999 that I think most of us assumed it would never go away. Which is part of the reason why the loss of Stephen Hillenburg, its creator, at age 57 to ALS was so tragic.
film theory the secret ingredient of spongebob s krabby patty spongebob squarepants
It's not in the least bit of an exaggeration to say that he gave us some of the most iconic characters, most quotable lines, and memorable moments in recent history. He is undoubtedly one of the most influential people in children's programming and current Internet culture. Probably for all these reasons, one of the most requested Film Theory topics last year has been that of SpongeBob; specifically the question that all of us burger lovers, sponge lovers, and squishy burger lovers want to know: what is the

secret

formula of Krabby Patty? It's a question that has lingered for so long that it seems like it should be sacrilege to try to answer it.
film theory the secret ingredient of spongebob s krabby patty spongebob squarepants

More Interesting Facts About,

film theory the secret ingredient of spongebob s krabby patty spongebob squarepants...

But... if there is something that Film Theory represents, it is treating nothing as sacred. So today, SpongeBob is on the menu, and I consider it an honor to see if we can discover the

secret

formula that tickles the taste buds of our imaginations, or if this secret will remain trapped in Bikini Bottom forever. The biggest problem with trying to figure out Krabby Patty's secret formula is that every time it appears on the show, we run into some suspicious issues. These issues make it difficult to identify what the secret formula really is. We know for a fact that the secret formula for a Krabby Patty refers to the

patty

itself, and not what's actually in the

patty

, because we already know the full list of what goes into these things... do we?
film theory the secret ingredient of spongebob s krabby patty spongebob squarepants
The Krusty Krab is surprisingly quick and flexible with this information from Season 1, Episode 6, the episode "Gherkins", SpongeBob reveals all the

ingredient

s for a Krabby Patty with the works: (SpongeBob): I can't put a burger in a bun with lettuce, cheese, onion, tomato, ketchup, mustard, pickles and top bun together in that order. (MatPat): From the chef himself. But then the story changes, because two seasons later we hear a different recipe from the Krusty Krab commercial shown on "As Seen On TV" - Season 3, Episode 7. (Mr. Krabs): We start with a fresh, grilled burger. Grill. and juicy (Mr. Krabs) - add some crunchy sea vegetables and cheese, topped off with secret sauce and some buns. (Mr.
film theory the secret ingredient of spongebob s krabby patty spongebob squarepants
Krabs): Voila, a Krabby Patty! (MatPat): It's quite different. This one is missing mustard, tomatoes and onions, which are not submarine vegetables. I'll give it cucumbers as I guess they could be sea cucumbers. And this one has a secret sauce, which SpongeBob didn't list at all, even though he did describe a Krabby Patty "with the works" - literally everything in it. (TV Host): Can you make me one with everything? (MatPat): Oh, and uh, by the way. At no point in the show is it said that you need a pinch of Poseidon dust, as some recent rumors going around the internet have been saying: that was a mistake on the fan wiki and actually has no basis in the show itself.
That is why you should be careful when trusting non-primary sources. However, I will say that "Poseidon powder" is slang for cocaine. And if cocaine really were the secret

ingredient

in these patties, it would result in the addictive power and taste of love that the Krabby Patty often possesses. So maybe it wasn't that far off, but like I said, there's no real evidence of that on the show. Because, if there was evidence of that on the show, you know I'd be on it like Squidward in a vault full of Krabby Patties. Telling you that your favorite cartoon characters are addicted to cocaine is my favorite pastime.
So what is really going on here? Well, for the answer maybe we can turn to the actual recipe. Fortunately, in "Krabby Road" Season 6 Episode 1, Plankton tricks SpongeBob into joining his gang, giving him the opportunity to steal the secret Krabby Patty formula, and for the first time that I know of. , only time, we actually catch a glimpse of it just before Plankton is caught. And what we see is... (log zero) ...gibberish? What is the deal? This is the official secret Krabby Patty formula kept in the restaurant, so why is it just a bunch of gibberish? Well, there are two different possibilities: Possibility 1: It's the actual formula, but it's written using some kind of hard-coded encryption.
And if Plankton had the right decryption key, he could turn that distorted gibberish into something real. Possibility 2: This ingredient list is not real. Mr. Krabs is lying about the recipe. And if you try to break down this formula, this starts to look more and more likely. One of the most common ways to crack a simple cipher is with frequency analysis, the idea being that if you have a long enough string of text, you can match certain letters in the cipher to certain letters based on their frequency. For example, a letter that occurs many times in the cipher is more likely to be a vowel like "e" or "a" or a consonant like "s" or "t." But when we ran SpongeBob's Krabby Patty formula through a frequency analysis tool, we found these results: The most common letters are "h" and "g", followed by "s", "f" and "d". ".
The frequency analysis tool does not suggest any possible solution for the encryption. g-d-s-g-e-h-s-g is pretty hard to map onto anything when you have so many repeating letters, let alone a word that would actually show up on an ingredients list. Plugging that into a cryptogram solver, the only words that could possibly translate to these letters are "backtrack", "gangling", "tastier" and "otherwise". None of these are Krabby Patty ingredients; you can't have 4 cups of "otherwise". "Tastiest" looks promising, but if you try to use that figure to solve the rest of the recipe, you get even more gibberish and none of the other words work.
But the letters and their frequency could still provide another clue. You see, these are all middle keyboard letters and the two most common letters are "h" and "g" specifically, which are dead center on the keyboard. What would fit perfectly with this arrangement of letters like someone like Mr. Krabs just wanted SpongeBob to think this was the secret recipe, so he just mashed the keyboard to produce these non-words, and this is where Mr. Crab royal secret formula begins to come out. It's all a ruse. There is no secret formula. That's why the ingredient list for the Krabby Patty seems so variable throughout the series, with and without the special sauce, so the official recipe for the burger is a lot of keyboard mashing.
It is here that we learn a very important lesson about SpongeBob and about our own world: it's not about the food, it's about the business. Mr. Krabs is many things, and one thing he is not is an expert chef. But what he is, he is a savvy businessman. The secret to Krusty Krab's success is not his amazing recipe, but his amazing marketing skills. He creates mystery around his patty as a unique burger. But let's face it, this is a burger... Krabby Burger... whatever, it's not unique. The secret formula is just a great marketing strategy. Doesn't that seem likely?
Just look at examples in the real world. Technically, there's nothing about a McDonald's burger that you can't replicate at home or at another restaurant. Comparing the Big Mac to the Big King, these things are essentially the same. Most of McDonald's value lies in the brand that people trust. Producing 100,000 burgers a day in over 30,000 locations around the world, making it possible to go to almost any city in the world, see those Golden Arches and say, "Yeah, I know what kind of experience I'm going to have there." "I don't know if I'll like anything else around here, so I'd better buy the old trusty Big Mac" rather than take my chances at that mom and pop sandwich stand.
McDonalds brand is reliability, Krusty Krab brand is uniqueness It's the reason McDonald's spends $2 billion a year on advertising. You could make the best food in the world, but if no one knows about it, you're going to go out of business pretty quickly. But if you're a smart businessman like Mr. Crab, or a $137 billion company like McDonalds, building awareness for your brand is far more important than serving up patties that objectively taste the best.Krabby Patty is the ultimate guerilla marketing tactic: you start a buzz about your own franchise that sounds vague and mysterious, (SpongeBob): I love it!
Something vague and mysterious.(MatPat): and then instead of spending money on marketing, you let word of mouth do the work for you and make people talk about your product without having to spend a dime. (All the customers talk in agreement) (Customer): Well, that sounds very interesting! (MatPat): Don't you think Mr. Krabs' tactic worked? SpongeBob debuted in the 1990s and people are still talking about the secret Krabby Patty formula, trying to figure out the elusive knowledge on a fictional show - knowledge that doesn't really exist! For a real-world example, consider the no-name brand of juice. A brand of lemonade that refuses to put on a brand name and is instead only known for its mysterious flavor.
The real secret behind the fruity drink is that it also contains some vegetable juice, which makes it as unique as V8, so there's basically nothing in it. That being said, the mystery surrounding that brand has generated massive underground word of mouth. Heck, even McDonald's secret sauce is just mayonnaise, pickles, mustard, and a few spices. But the fact that they call it "secret" makes it seem more exclusive, and therefore more in demand, than it really is. So both in real life and in 2000 cartoons, it's not about having the secret formula for the Krabby Patty, it's just about having something you call the secret formula.
And as a bonus in SpongeBob SquarePants, he distracts Mr. Krabs' main competitor by sending Plankton on a wild goose chase for a formula he'll never actually be able to find. However, the only thing that complicates Mr. Krabs's plans are his employees. Therefore, he hires someone like Squidward, who doesn't really care about the secret, and SpongeBob. SpongeBob is honest to a fault, a true stand up sponge, and doesn't take kindly to things like fraud and deceit. So if SpongeBob knew about the lack of a secret Krabby Patty formula, he might let it slip or feel guilty for implicitly lying to everyone every time he serves up a burger.
And then Mr. Krabs's solution? He claws at the keyboard for a minute and gives SpongeBob a fake formula. Make him believe it's real and don't worry if it gets stolen. It sounds outlandish, or just plain dodgy, to say that there is no real formula and that there is no secret to the Krabby Patty that makes it magically delicious. I mean, we all remember how Squidward completely lost his mind the first time he sank his teeth into a Krabby Patty in one bite. (Squidward): I love Krabby Patties! (MatPat): Surely, there must be something at work here, and there is.
It's just marketing, once again. According to Aaron Garvey, assistant professor of marketing at the UK's Gatton College of Business and Economics, the way people feel about a product is strongly linked to psychology and their brand association with that product. In his research, he found, I quote: "You could take the exact same product that you were thinking of bringing to market, and you could put it in front of consumers, and you could change the price that you would launch it at," and you could change the brand that it was ". "And they would have dramatically different impressions of that product. “And they would tell you incredibly different things about the product. “That they thought it was made of different materials, that they thought it weighed more, or that it weighed less.” So if Mr.
Krabs says that the secret formula for Krabby Patty is what the makes it so delicious, you're not actually lying. If you've created a brand association, created what is essentially a legendary burger, people will experience it differently. If what people believe about the weight or materials of a product depends on the brand they think it is, that effect will be just as strong, if not stronger, when it comes to totally subjective qualities, like how good a burger tastes.The Krabby Patty Secret Formula might have started out as a lie, but now the real secret ingredient is an ingredient that everyone thinks is there, but doesn't really exist.
But hey...! Have you ever wanted to be a grill master like SpongeBob or a man of rich and successful business like Mr. Krabs? Well, whatever your career goals, I bet you're ready for Skillshare, our sponsor today. (SpongeBob): I'm ready! I'm ready! (MatPat):Skillshare is where real life experts can teach you everything you need to know to fry up the best burgers in all of Bikini Bottom, or just make a fortune running a non-Chum Bucket business. I've talked a lot about Skillshare in the past about how they're a learning community where you can learn everything from production skills to YouTube strategy from some of the best people in their fields.
But, one thing I haven't mentioned yet is that they also have cooking classes. Personally, I stink in the kitchen, I eat very, very bad. But I am improving, and I am learning from Skillshare. One thing that has always made me nervous has been cutting and mincing. But thanks to the 12-minute video, "Knife Skills: A Mini Class in Chopping Like a Chef," I'm... well... not a pro, but I'm a little less of a hole. And beware, that has nothing to do with the class; the class is great, it has more to do with me. I also love ice cream and there is a class dedicated to "How to make ice cream...".
Even more general classes like "DIY Food Photography: Capturing Food in Your Kitchen" can bring out your inner hipster! And then, once you've learned how to take pictures of your food instead of eating said food, you could monetize your photography skills with a class specifically on becoming an Instagram influencer. Yes! There are classes for you to take photos of your food and then other classes for you to learn how to monetize photos of said food. So why wait? Start accumulating more than just sand dollars, click the link in the description below, which I also show here on the screen in case you are that person who wants the unique pleasure of typing a long string of text in your bar of urls.
Look out girls, this person knows how to spend a Friday night! And check out their premium membership, which gives you unlimited access to all of their 25,000+ courses. It's an investment in yourself for less than $10 a month. And the first 1000 of you who see using the link in the description will get 2 months absolutely free. Then go! Do it! Start the year off right by doing yourself a favor. The link is in the description, and while you're busy making the Krabby Patty, I'll be here working on those knife skills. Oh-oh, good God. Those leaves are so big...yaaah!

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