YTread Logo
YTread Logo

Facebook Advertising Targeting: Every Option Explained!

Jun 08, 2021
Facebook ads may still be perfect for getting your name in front of your customers, but how can you be sure you're

targeting

the people who are most likely to do business with you? There are many ways to target audiences with Facebook ads. and in this video I'll explain each

targeting

option

so you can choose for yourself what makes the most sense to reach your perfect clients, even if they've never heard of you before. I've been running Facebook ads since they were practically new and I always like to stay up to date with the latest and greatest targeting

option

s, so let's get started, okay, here we are in the Facebook Ads Manager, just go to the business slash

facebook

.com. ads manager and we've skipped a few steps here because the only thing I'm really showing you today is your targeting options so let's jump right into that so what we have here is to start off we can target people . based on your location, we can do entire countries like the United States, we can just type in a city like Denver and what we have here is you can do the actual city of Denver or the DMA region, which would be basically thinking. like Denver and the surrounding suburbs, you could do it, you can do it throughout the state of Colorado, you can do it in multiple states, you can do it down to a zip code, even if you wanted to, so it's very easy to get started with this and this.
facebook advertising targeting every option explained
It's particularly useful if you're a local business, obviously, and then the next thing we can target is age, so I'm actually going to get rid of that so we're not limited there, so yeah, we can add age, depending on whoever. The target market is and that's why it's very important that you have a good handle on who your clients are, so I usually like to advertise that you know my services to people in their twenties and older, so between 28 and maybe 60 would be my sweet spot and then Obviously, you can make gender do it all, either men or women, and this is helpful if you know that your message is much more likely to reach the man than a woman you can think of, Even if you have a kind of all-purpose service or product, you can run different ads for different genres if you think it will have a greater impact because it always helps to speak very clearly and directly to a customer instead of trying to be all right. for

every

one, so then you can put in your language here, so that's all the really basic stuff right now, it gets more interesting where we can include additional demographic interests or behaviors, so what I'm going to do is just click on Browse to so we can review

every

thing.
facebook advertising targeting every option explained

More Interesting Facts About,

facebook advertising targeting every option explained...

These different options that we have here are going to be very intensive, so I'm not going to go over absolutely everything, but it will give you a very good idea of ​​what is possible, so let's start with demographics and we have things like education. so education level means you know you can see what kind of degree they have, whether they finished high school or not, fields of study, so you can type in I don't know marketing to see if these are something else. jobs that they think they are, so not everything is going to turn out well, obviously, but the schools that you can target people based on what school they went to when they went to college, what years and now let's move from education to financial education. , so let's see what we have here.
facebook advertising targeting every option explained
You have income, so this is not exactly what it seems to be. It's not that you're targeting the top 10 percent of household incomes. You used to be able to do that, but thanks to Cambridge analysis it's no longer possible. That's possible, but what you can do is target the top 10 percent of ZIP codes with the highest income, which is kind of a shortcut that you know won't get you through it, it won't be completely accurate. exact because even in 902 ah with no zip code there are probably some people living there who are not the richest of the rich so it's not a silver bullet but it's a good way to get halfway so that you can get to the top 10%, you know. 25 250 or the top 5% if you really want to go for Richie Rich, okay, so we move on, we have life events, so things like anniversaries, if you have an anniversary within 30 days that's coming up further, You know the next one. two months people who are away from their family or their hometown and obviously not all of these are going to be the best targeting options for everyone, but if you know something about your audience that will resonate with any of these scenarios you can absolutely use it on a birthday So if it's their birthday month, maybe you're running some kind of promotion, you know, a free dessert for your birthday month or something, or you can do the next birthday if it's coming up within the next thirty days can be everlasting that way, friends of, so we have close friends, Amit, so if you know someone who has a birthday in the next seven days, maybe you are running a promotion for a gifting service and you know you can use that kind of copy of Hey, We've Got a Great Gift for the Man in Your Life Who's Going to Explode.
facebook advertising targeting every option explained
You know you probably don't want to say that we know his birthday is in seven days, but you. You can post the ad for those people who are in long distance relationships, people who have a new job or a new relationship, newly engaged, you know, that's great if you're like a wedding band or a wedding DJ, wedding photographer, that kind of thing if you're a newlywed okay so now we meet the parents and then you can delve into parents of Ax under a year old, parents with adult children, early school age children so you know it's really powerful everything you can address here. a relationship so people who are civil union complicated divorced you know you can target all these different things work let's look at some employers that you can basically look for and I don't really know when this would be useful but if you wanted to target people who worked for a certain company and they are listed here, you could probably do it again, you probably have to be a really big company for that to work because ideally you want to target audiences of a million or more. generally, unless your local business is specific, then you can get away with less, but um, yeah, in those industries you can target people in these different industries, which can be powerful if you're a b2b company, without doubt, job titles, that's another good. one, so let's say you're a web designer and you're trying to sell your services to marketing managers at different companies, you can search for that and if there's enough volume there, you could run your ad just for those people, so that's all demographics. things, let me break down, now we get into interests, so business and industry, you know people who are interested in any of these things, aviation, maybe you're selling, you know, airplane parts or something, or aircraft mechanics services, you want people to be interested. in that banking business, there are all these different industries that if you can target your core customers based on what they're interested in in terms of industry, that can work for your entertainment, so this is where you know, you can target people based on the shows they watch or the movies they like, you know, I'm actually a big horror fan, so I get ads all the time.
It's a streaming service called Shutter, which is basically like Netflix for horror movies and they know that I like horror movies because you know the things I like on Facebook, so that's just a specific example, but you'll head over to people you know, live events, if they go to the ballet, if they go to bars, if they go to concerts, that kind of thing. nightclubs like them and maybe it's not that your people like your product and your service because they go to nightclubs, but maybe there's a big overlap between you know that your core customers, your ideal customer is also going to nightclubs, that might be a good way to just do It's a little more specific, okay, now we know family and relationships, so people who are interested in parenthood, friendship, marriage, motherhood, all these different things, parenting could be huge if you sell something aimed at kids, fitness and wellness. exercise running weight training yoga do you know what would happen if you ran a yoga studio?
It would be pretty perfect, so there's all these different categories, food and drink, hobbies, activities, let's see what's there, you know, art and music, current events, home and garden, so my mom. it's a big gardener and maybe you have the perfect product or the perfect service for that, they're buying into fashion, sports, technology, all that good stuff and then we have behaviors, so this is where you don't know if it would be my anniversary. There are some things that are a little off here, I'm not sure my anniversary is in behavior, but like consumer rating, and this is a powerful thing, but unfortunately it's not available in all countries, so basically It tells people to put their ad and only in front of people they know well and who prefer high and medium value products or high value products.
We don't have that here in the US anymore, so we can't even use those digital activities to let you know if there's a console. players or if you've used Facebook payments, oh, here's a really interesting one, okay, Facebook page managers. I love this one if you're a b2b company, so what that tells you is that you can target people who are business page managers because guess who those people are. Small business owners are probably right, and what if you serve restaurant food and restaurant page administrators or if you serve well-known beauty salons, in some way you are their supplier for administrators of health and beauty pages?
Here it gets really granular and it can be super powerful if you use it the right way and small business owners can also target that and probably take that right from these people who use a specific mobile device, maybe you have an app or something like this and you just want Target people who have a certain bra OS and then more categories. What is there? Some interested in upcoming events. You know, I'm not sure how you would use them, but if you could go for politics, this is a dangerous topic. The reason there's so much kind of controversy around Facebook these days is because you can target people who are conservative, liberal or moderate, you know, use that wisely, don't do it and I bet Facebook is very harsh and look those ads very closely. also multicultural affinity, so this is a little strange and you don't know exactly how they get this information, but basically you can target people that Facebook would think are African American, Asian, Hispanic, I guess that would depend on things. likes and their online browsing behavior, so you want to be careful, although in your messages you never want to imply anyone's ethnicity in an ad, so be careful with that purchasing behavior, so this one is interesting too.
Love this one, committed buyers. So what I'd like to do is tell you to choose the targeting you want and then also add engaged buyers as an extra layer so that Facebook prioritizes showing your ad to people who are not only interested in what your core audience is interested in, but they are also known to have clicked the buy now call-to-action button in the past week, so in other words, these people are much more likely to buy something online and that applies to the actual purchase. products, as well as clicking on whatever your call to action is, whether it's to schedule a consultation or an appointment, something like that and then we have Ramadan football, for some reason.
I don't know why soccer has its own special sport. here and then travel so you can get frequent travelers international travelers frequent daily travelers there are all kinds of options here and then here we have something called deep targeting expansion so basically if you check this box Facebook allows their algorithm to work Please try to find out whether we would show this ad to people who do or do not specifically match what you indicated, but we think that for one reason or another, depending on who clicks on your ad, they might already be shown. your ad to reach people who may be perfect for you, but for some reason or another don't fall into the little buckets you've specified, so this is something you'll want to try, it won't always be a good thing, but it can. be sometimes and then we have connections so what we can do is target people who like your page, friends of people who like your page, which is great because when they see the ad they will see that their friend , you will name your friend and tell him that you know Margaret Smith likes this page, sowhich is good social proof and you can also exclude people who like your page if you just want to reach new people and don't want to. pay to reach people who have already liked your page and you can also target people who have responded to your event or exclude people who have responded to your event, so maybe you're hosting a event and that is the purpose. of your ad to get people to come, you can exclude everyone who has already said yes, because it makes sense that you wouldn't want to keep

advertising

to people who already responded and are coming now, that's all I can show you within the advertisements. manager, but next we have remarketing.
Technically, this isn't a way to target cold audiences, but Facebook targeting isn't just about people who don't know you, in fact, the best way you can spend your Facebook

advertising

dollars is to promote the relationship between you and people who have already expressed some interest in your business but have not yet acted on it, so there are several ways. of remarketing, including people who have visited your website, people who visited specific pages on your website or who have visited a certain number of times or who have spent a certain amount of time on your site, so the possibilities they're really endless there and you can also upload your email list, if you have one, and that brings me to the gold standard of targeting, my absolute favorite targeting method, which is creating a lookalike audience based on your email list. , preferably an email list of people who have actually spent money with you.
So Facebook figures out what the people on your list have in common and then goes out and finds millions of other people who are most like those people in terms of their interests and online behavior. Now I will tell you that you need to have at least a thousand people on that list for Facebook's algorithm to be accurate enough to be effective, so if you don't have a list of a thousand buyers, you might consider using your more general email list. of people who may have opted in to your lead magnet if you don't have that list or a thousand people on that list, you probably want to use another targeting method until you do, another reason why building that email list is so important, like I said, retargeting people who already know who you are is by far the best option.
The best way to spend your money on Facebook ads, but some things work much better than others and I want to make sure you get it right, so click here to see five of my best retargeting strategies you can start using to get to the people of the network. close and in your business sooner rather than later, so click here and I can't wait to share those tactics with you.

If you have any copyright issue, please Contact