ESteem Global Audition in New York [Boss in the Mirror/ENG/2020.04.12]
I really respect the team that put this together. I'm really happy that they're in the U.S. but also in Korea. It'll be nice to see that kind of representation. I've been a huge fan of a lot of the models at ESteem. To me, they're a lot of inspiration. I know the ESteem group is very powerful in the fashion industry, especially in Korea. (D-day, 30 minutes before
audition) - Talented applicants. / - CEO Kim must be proud. (Hall for the casting call) There are over 1,000
auditionees. (Spacious New
auditionhall) (Judging panel) Hello. Glad you're here. (Reporting to work in a black suit) (She met Soojoo and Im Sanga) (In comfy, casual looks) (For the beauty company meeting) (She wore a fierce, leopard-print look) Looking like Meryl Streep. (I'm the fashion
boss) - The seats are that way. / - Yes. (Let's see) (
BossKim, seated in the center) (She always sits in the center) (But today, she doesn't like that seat) Shouldn't we switch seats? (She switches the judges' seats) Shouldn't we sit like this? The CEO should be in the middle. That doesn't matter. (Model Soojoo in the middle) Soojoo. Soojoo, Im Sanga, and Chun Jino should be the main judges for the New
Yorkmarket. I seated them in the center. I decided to take a more supporting role. - Dividing the domestic and overseas teams. / - Yes. (Soojoo,
globaltop model) (Chanel's
globalmuse since 2013) She's so cool. The brand's exclusive model. (Top model...
Soojoo, embodying luxury) That photo gives me the chills. - He's a top model too. / - Indeed. (Chun Jino, icon of classic suits) - He looks awesome. / - Gosh. (Model for luxury brands) - Im Sanga got so much buzz after the show. / - Yes. Her view count jumped from 10,000 to over 130,000. - After our show aired. / - Over 130,000. She runs a personal channel. (Director Choi, CEO Kim, Academy Director Son) (The
auditionhall finally opens) (
Auditionees entering one by one) An endless line... (Endless waiting line) (Directors overseeing the check-in process) (Identity confirmed before the
audition) (Please attach the number) (Waiting area gets filled) The waiting area is filled, but people are still lined up outside. So many people are trying to get in. (Today's
auditionrules) We're going to give out a yellow pass card. A pass. (Pass) (But eliminated
auditionees...) Thank you. (Return to the cold outdoors) Eliminated after hearing "thank you." (The
auditions finally begin) - Let's begin. / - Yes. (
BossKim puts on her gear) I'm looking forward to the dancers. They're
auditioning artists too. - She's producing albums too. / - Right. Musicians that can work in fashion. Dancers that can work in fashion. We selected people who can show the unique flair of our company. (First category, dancers and singers) He looks so young. (First
auditionee) Oh, my. He's so cute. Hello. My name is Harvey. I'm from Australia, and I'm 13 years old....
He's from Australia. - He traveled from Australia to New
York? / - Yes. - He wasn't on vacation in New
York. / - No. - He came strictly to
audition. / - Right. I host a lot of
auditions in New
Yorkand Europe. - People usually come from the area. / - Yes. They don't come from other continents. They might come from nearby cities. - It's amazing. / - He's incredible. (Judges are startled) He came from Australia? Do you take that into account? Honestly, it doesn't matter. That's a shame. For comedic
auditions, the farthest traveler raises their hand and gets a prize. - It gets thrown away. / - She is heartless. (Hosts have fun teasing
BossKim) (What'll he show them?) (Other applicants feel nervous too) (We're watching you) (Music starts playing) (Showing his dance routine...) (Hmm?) Doesn't he look too weak? He practiced hard using videos. He is looking down. It happens when you practice alone. He's only 14. Gosh. He didn't practice in front of a
mirror. Is Director Son familiar with dancing? He used to be a dancer. He gained weight since then. - I never imagined that. / - When? He was a b-boy in his teens. - But now... / - He was a b-boy? Yes. Their dance moves are different. - So exact. / - Yes. We should see his Instagram account. (Director Choi checking his social media) - Great looks. / - But the dancing... But dancing can improve with practice. We're looking for unique charisma or a sense of unique aura, seeing...
how they express that. Some people have a fashion edge like G-DRAGON. Others have great dancing and singing abilities... - But don't have that edge. / - Right. We're looking for singers with a fashion edge. We all wondered if he'd be a good fit. (Dancing skills seem lacking) (What do the judges think?) Could you come closer? (What for?) Could you show us your face? (Smiles) Such lovely features. (Will
BossKim select him?) - Give him a pass. / - He's cute. See? He has an aura. He just needs some polishing. Wow, he got a pass. - He could be a model. / - A model. - He should be a model. / - A model, right? There were a few people who had more potential as models. After becoming successful models, they'd still have time to be singers. That's why I said that. (Passing round 1 of the
auditions!) The trip paid off. (Pass card) He must be thrilled. It's my first time ever doing an
audition, so I'm very happy that I got the pass. (Smiling until the end) - The pass is for round 1, right? / - Yes. Since they're from different countries, we have to check if they're legally eligible. We also have to check when they can move to New
York. (Key traits of applicants) (Many traveled long distances) (He's from Abu Dhabi) - Abu Dhabi? / - Abu Dhabi? The United Arab Emirates? For this
audition? Yes. That's incredible. Your P.R. team must've worked hard. He came from Abu Dhabi. The P.R. team worked wonders. I'm 27 years old. I'm from...
Atlanta. Atlanta. A 14-hour trip. (Many dancers prepared cover dances) MAMAMOO. (Many dancers prepared cover dances) (Prepared K-pop cover dances) Since K-pop is so popular... (Prepared K-pop cover dances) (Without their own style, they're eliminated) (A string of eliminations...) It's heartbreaking. The elimination is part of the process. Right. Being eliminated like that makes you reflect on the reason. They'll do better in their next
auditions. They'll come again. - They will. Maybe in Korea. / - After improving. (Entering after a string of eliminations) (Super-confident) A forceful presence... She looks like a dancer. What an aura... I'm looking forward to this. She looks unordinary. Fully at ease. It was still winter. Hi, my name is Yuran Lee. I'm 24 years old. I'm Korean American, but I grew up in California. (7-hour flight, California to New
York) - For a 24-year-old, she's so confident. / - Yes. Wearing Han Hyeyeon's style of eye makeup. You're right. - Eyeliner pointing skyward. / - Yes. (Will her skills match her confidence?) (Hope it's not a cover dance...) (Music starts) Just a moment! (Is something wrong?) Could you fast forward 10 seconds? She wants you to fast forward. - Such confidence. / - Yes. Usually, they're too nervous to ask. I'm looking forward to this. (All eyes fixated) She'll rock. (Powerful dance!) (Awesome) So full of energy. (Controlling rhythm like a pro) She's showcasing her skills...
quite well. (Laser-beam eyes) An African-American style of dance. She's good. Great charisma. Such a strong attitude! (Im Sanga loves her confidence) Her character is a great asset. (Passing round 1) So confident. She has a unique character. People are clapping for her. (Should I learn how to dance?) (Calling for the next person) He has style. Maybe he's a model. He's dressed well. - They need to dress well. / - Yes. For this company. - They need their own style. / - He has style. I'll copy that look. Stop that, will you? Stop buying entire outfits that you see. - I take outfits from mannequins. / - Stop that. After a few months, I forget the combo. It turns into a mess. (Good grief) I am Charlie Kim. I live here in New
York. My dream is to become a singer. I'll be singing for you today. He's adorable. (Pleased by the Korean speech he prepared) He put in the effort. (But even with savvy preparation) (He can't pass without talent!) (Nervous) ("Fall" by Crush) Good tone of voice. (All startled by Charlie Kim's voice) (Charmingly smooth vocal) (Judges smiling too!) He really sounds like Crush. He does. Give him the pass. Okay. Take a pass. Aw, thank you. He's a good singer. (Passing round 1) He seems multi-talented. - His U.S. age is... / - 23? Here, he's 22. - He's good. / - Yes. CEO Kim, your face is glowing now. Her face is glowing. (Happy to find good talent) - He has good looks. / - Yes. They should dress in their own...
style. CEO Kim came in a night-gown style today. (Night-gown style on a fashion
Auditions continue without a break) (
BossKim super-focused on finding talent) (There were people eyeing her...) The CEO of ESteem group, I see her often on TV, on TV shows, so I was very excited to see her. There's a Korean entertainment TV program. - I saw CEO Kim there. / - Really? I really want to be a part of this company because I love her work ethic and everything. (They only have eyes for
BossKim is such a famous figure now. Thanks to our show, to a degree. They saw our show. No wonder she held onto her seat. She wants to stay on the show. I think she'll be good. Hello. My name is Tammy. I'm 17, currently a high school student. Both of my parents are Chinese, but I love Korean culture, so I'm studying Korean. - She speaks great Korean. / - Great pronunciation. Her pronunciation is better than mine. Chinese students tend to struggle with it. It's a different system of pronunciation. - She speaks wonderfully. / - Like a Korean. It's incredible. (
BossKim's second big fan enters) Hello. - She saw
Mirror. / - I see. She saw our show. Fans of JYP end up going to JYP
auditions. It's a similar case. You've reached that level now? There were probably less than 10 fans like that. - But otherwise, they wouldn't have come. / - No. That would've been terrible. Hello. I am basically from Korea. But I went to school in Boston for...
5 years. I just graduated. I hope she sings well. (Hope she doesn't get too nervous...) (Soothing notes with a pure vocal tone) (Pleased) Good singing. Her tone reflects the latest singing style. (Checking her social media activities) They're checking everything. (Passing round 1) - Great tone. / - Thank you. I was actually really surprised when I first saw her. She was so much slimmer than I thought. And her facial expression, especially her smile was so bright. Slimmer and brighter than she thought, meaning it's the opposite on-screen. The camera crew should make me look better. How are they supposed to do that? She is quite tall. - She looks bigger on-screen. / - Right. Maybe she looks meaner too. She showed mean faces. They say that wherever I go. Me too. After this program aired, people tell me, "You're much thinner in person." They say people look 1.5 times larger on-screen. I'm told our program director stretches us out. Just to tease us. - Only CEO Kim? / - Making us look like giants. (Today, we'll shrink your shoulders) (Next applicant enters) - So cute. / - Adorable. My nickname is Jessica. I'm 16 years old, and I'm Thai American. Cute. Oh, dear. (To her, they're all cute) (Gosh!) They're startled. (High notes with a pure vocal tone) What a pure vocal tone. (High notes with a pure vocal tone) (Judges' eyes fixated) ("Psycho" lyrics rewritten in English) (Smiling like a mom) (Smiling like a dad)...
(Explosive feeling) - She has lots of flair. / - Yes. She has verve, doesn't she? - Could I see her without glasses? / - Sure. Could you take your glasses off? (Taking her glasses off) Cute. (
BossKim likes her) Cute. Oh, my. (Cute 16-year-old passes round 1) (100 dancers and singers
auditioning) (All nervously awaiting their turn) When will they
auditioneveryone? (A noticeably relaxed applicant) (Relaxed enough to congratulate others) - He looks relaxed. / - Full of ease. (Making us curious) (Making his entrance!) He looks fully at ease. He could be a model. He looked like a young version of Jung Woosung. - Jung Woosung as a child? / - Jung Woosung? He had those vibes. - A slight rebel. / - Yes. He looks young but self-assured. - So assured. / - Grinning too. (How is he so self-assured?) Hello. My name is Kai. Nice to meet you. I'm Wu Seunggyun. First of all, I enjoy drawing, and I enjoy singing too. I do everything. (Look at his confidence) I'd give him a pass for that remark. - Such confidence. / - See you again. I love confidence like that. How cool. I should start saying that too. - You have to do it right. / - "I do everything." He seems shy but speaks his mind. I enjoy singing too. I do everything. He's either bluffing or speaking the truth. He seems self-assured. Director Choi looks surprised. How old are you? I'm 12 years old. - I'm 12 years old. / - Full of ease. She already likes him. CEO Kim likes him already. Can you play it...
over again, please? (I'm 12, but I speak my mind) Thank you. Look at him. So chic. Really chic. He could be a model. Even if he fails, he won't be discouraged. Everyone's eyes are glowing. (Not bad) The judges all look pleased. (Looks like a positive response) (But CEO Kim looks quizzical) (Singing continues) (Will she select him?) He gets a pass, no matter what. (Chic boy passes round 1) (Chic way of looking pleased) I wonder what'll he become later on. - I can't wait for the next round. / - Yes. To see what he'll do. Cool. At such a young age... I really want him to be a model. I want him to be a model. - His singing was alright. / - It was. He is so chic. I'm a bit nervous... (Expressive face) - Such expressions... / - Oh, my. Oh, my. I couldn't sail in like that, even now. Not with such ease. I enjoy singing too. I do everything. (Nervous but self-assured!) I'm a bit nervous, but I think... Good. I'm looking at growth potential. With younger applicants, during their
auditions, I could imagine their future. It was great for me. (Second category, influencers)
Auditioning influencers? (Trendsetters, mostly online personalities) In a way, the most promising occupation. Influencers are the trendsetters now. People like Irene. 1.7 million followers. Social media is a must. - Is it. / - They check all their accounts. (Savvy applicant gets a pass!) (First influencer
auditionee enters) She looks fascinating. - Right? / - Yes. Look at her!...
Why? What is it? (Unique style) Gosh. (Reminds us of Harley Quinn) She dressed up as Harley Quinn. Hello, My name is Fiona Koro, but I go by PIO. I'm from the U.S., but I currently study fashion design in Tokyo. Nowadays, they check social media. Checking their follower numbers too, right? - Definitely. / - Their follower numbers. It's also important to see how they increased followers. - She has an online portfolio. / - Yes. She has a unique style. So many talented people. So you work as... You do everything. Yes. Right now, because I'm still studying fashion design, I like to freelance for a lot of things. - I like her. / - Large following. She has a good foundation. (Passing round 1) What are you looking for here? I see if they match their photos. - Since photos can be altered. / - Right. - Sometimes they're totally different. / - Yes. Making you say, "Who's this?" I see if the things they've uploaded were created by themselves. Speaking with them lets you know that. It's why you need to talk in person. What kind of work will influencers do at ESteem? They can create artwork. Or like Irene, they can serve as brand icons. - They collaborate with brands... / - So cool. To create their own work. Right now, they're essential to ESteem. (Next applicant entering) (Chun Jino is surprised) I enjoy dancing and rapping. I'm a photographer and videographer here in New
York. My name is Andrew Kim. (Exchanging glances) Does he know him? -...
He knows him. / - They know each other. - Do you know him? / - He takes great photos. Does he? He took my photos a few times. He worked with Chun Jino before. - The photographer. / - He works on so many projects. He works with all the major magazines. (Hot-shot New