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Essential SOCIAL MEDIA TIPS For SERIOUS Artists

Jun 10, 2021
Hey guys, I'm Adam from Lucy Pixel and welcome back today. I come to you with something a little more practical. The reason why a fellow YouTuber approached me recently and asked me for feedback on some of his videos and after listening to them and being greatly impressed. Impressed by this YouTuber's message, what he was sharing in terms of his thoughts and feelings, and the stance he took publicly, I felt compelled to offer him constructive feedback on both a technical and professional level because, as a fellow YouTuber and fellow artist in the industry who also works very hard every day to spread my message.
essential social media tips for serious artists
I have learned through some experiences how to make sure that message is received correctly on the other end and that there are no undue distractions or that I am not making any silly mistakes that can create the opposite reaction or the opposite effect of what I am looking for now. . I'm not saying that's what this YouTuber did and I'm not linking to it just for privacy reasons. I want to respect his privacy, but all of these. It was important to mention a few things in the answer, so today I'm going to offer you a little practical advice, a little technical, but mostly professional advice on how to build a name properly from the perspective of someone who has made mistakes and knows which ones.
essential social media tips for serious artists

More Interesting Facts About,

essential social media tips for serious artists...

The ones you should avoid from the perspective of someone who understands where you're probably going to end up to make sure you get there as quickly as possible so you can go beyond the advice I'm offering today and build your brand. and develop your audience, let's make something clear, let's get straight to the point here art and art career can be a challenge art work can be a challenge career can be a challenge develop a name that deals with the politics of different companies Getting paid what your work should be paid for gets you clients who try to get to you via payments or just companies that are just cheap and don't pay

artists

well enough.
essential social media tips for serious artists
The list goes on and it could be said that these challenges are not always unique to works of art. I mean, I've met programmers and engineers. who suffer so much, being a professional and working in a professional world and dealing with politics and corporations and all this kind of crap can be challenging, it can be frustrating, it can be difficult, but when you make your opinion public, when you're sharing your message with your audience. The way you share your positive and/or negative feelings can have a direct impact on how your audience receives it. How willing they are to listen and, furthermore, can you do it in a way that doesn't burn professional bridges. on your path forward and a perfect and amazing piece of advice that I received and learned was from the animator acting teacher Ed Hooks.
essential social media tips for serious artists
I had the honor of meeting him on two occasions, once and again when he gave a workshop at the school I taught at, organized by one of the students he said in my animation department and the other time I went to a workshop and he was there and both times it was a very fun experience and one has taught an incredibly eye-opening experience and has written hooks, wrote the book on acting for entertainers, which is a must read for anyone in the arts, and has taught blue, has done workshops for Blizzard and Pixar and Disney, and even blue sky, and whatever, it's been in all the big ones and one of their core messages when it comes to storytelling and the way you deliver this information is that you can't stay engaged. from your audience through sympathy, what you want to use instead is empathy and for any of you who haven't.
I've really thought a lot about those two different terms and explored the distinctions between these two. Sympathy is based on pity, okay, it is based solely on pity. Empathy is based on making your audience feel what you feel and can. Whether it's positive or negative, it can be anything, but it's a way to keep them on your side and keep them along for the ride and not just be willing or generally unwilling recipients of their complaints or their complaints and complaints, and this can apply to any situation. It may be tragic, it may be sad, it may be difficult, but if you try to prolong sympathy for too long, other people will not be able to live with that sympathy and I would say that this is a life lesson. a professional lesson until finally they can't offer you any more sympathy.
People's sympathy for you and your situation and your struggles is finite, no matter how bad it is. Sympathy loses you. Empathy draws you in when you watch a movie ninety-nine percent. most of the time they're going through something hard, but don't sit there as soon as you sit there saying, oh my god, my life sucks and everything is terrible and I just, no one cares about me, you know, I like my dad. He only gave me like a hundred thousand dollars and I'm like he doesn't love me anymore, closed, welcome, you know, that's how it is and you don't feel sorry for those idiots, but when someone is legitimately going through a hard time but they're trying. not put that burden on you and they are being strong and smiling despite it, you are there and you will give them all the love and support you can, empathy versus sympathy, that's okay, when it comes to sharing your thoughts, sharing your rents and complain online about your experiences, which I do all the time, package it well in a way that doesn't sound like you're complaining because no one cares when you want, you're losing your audience by basically just wanting people. feeling sorry for yourself and putting people in a position of feeling sorry for you is selfish there is no you are not giving anything in return when you complain you are just complaining and people get sympathy fatigue very very quickly humans are not emotionally designed designed to listen to people complain incessantly for no reason unless there's a period at the end that doesn't mean you know if something really bothers you and someone did something really bad and you were really screwed and you want to make sure it's It's kind of public to complain about it, but I always try to complain about it in a way that says: you know what I really wish something would change for the better in the industry or what would you do in my position.
I want to be able to get over this. I need your help to help me get through this. He's packaging it in a way of saying: I won't give up. I'm angry but I won't give up. What I can do? to best handle this because I don't feel like I have the capacity to do so, you're basically sharing the exact same message, but you're sharing it in a way that doesn't force people to just sit and listen. so you can complain and then turn it off because no one wants to do that right, so remember, very important, don't just complain about the sacred or at least be aware of whether or not what you're saying sounds like you're just throwing a party. of pity in front of someone who is legitimately addressing something in the industry that needs to be fixed and you offer your opinion or you reach out to your audience to create an environment of empathy and that is something that people will not only want to participate in that could even involve them more than usual because we can empathize with that.
I feel it too and that creates a camaraderie between you and me, of course, you are creating a relationship with your audience and that is very powerful thing now, the next thing I want to address is something that I am enormously guilty of and I would say that

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In general they have a tendency to suffer from this disease quite a bit and the thing is that our mouse is faster than our brain, or maybe or maybe. It's the opposite, our brain is faster than our mouth, we go off on tangents and you already know me, if you've known me for more than two weeks, you know I go off on tangents, right?
But how do you control it? What do you say and what do you do? Focusing on when you are sharing a message is really important, the reason is that if you go off topic and never get back to your main message or main messages, what you are doing is fatigue your audience's brain again with too many things that they need. focus and if you do that again your audience will tune out, so if you're the type of person who starts with a topic and then you know a butterfly passes by, then you say ooh butterfly and chase them and then you accidentally get hit by a car, so you spend the next half hour yelling at the guy for being a reckless driver and it makes you think about designing cars, so you call your friend and tell him you strike up a conversation about building cars and then when during that they talk about car seats and that reminds you of a sofa and you say, oh yeah, I forgot, I had to go to Ikea and that was the reason you left your house in the first place, because you were going to go to Ikea to buy a sofa and then , when you got to Ikea, you forgot about the fact that you were supposed to buy a sofa and ended up coming home with a desk, how the hell did I end up here at that time?
Yes, I can relate to you, but the problem with that is going on all those tangents. Can you remember what I was talking about first? Don't be smart and say I was talking on tangents. Yes, we understand. It's okay, going too far off topic will kill the message. it will kill the core message and every time you sit down to talk to your audience always come back to everything that core message is about if you go off topic that's fine but find a way to link it because if you don't, uh, you've lost your audience and people B will feel like you just wasted their time, what the hell are you talking about?
Your video says how to be a better YouTuber and here you are talking about physical training. I got lost, I feel a little bit cheated, it feels almost like clickbait, at the time people get upset with it, so it comes back to that point of focus now that in this mental space of focus there is also rhythm and I say it in front a lot of very famous youtubers you look at youtubers like jenna marbles you look at philip defranco you look at or you know or what's his face colleen ballinger um oh, they're always playing at my house, I have a lot of you I know my girlfriend and my kids always are looking and things like that, like me, very often they create their rhythm, their rhythm, their editing always cuts the empty space, so there is always a dialogue back to back, without pause. in between, if you have someone who can play with your tonality and play with your energy level, then that can keep a nice flow that keeps people engaged, like Jenna Marbles, for example.
I do not get tired of listening. to jenna Marbles so much because she makes jokes, she makes little sarcasms here, she does stupid things, sometimes you focus on her putting on her 85th eyelash, but if you listen to Philip DeFranco, who is a very popular YouTuber, I can't. I listen to more than one video because I get so irritated that I take it off because it's so you feel so bombarded with this oh and this voice vibration that it's like I can't take it anymore, it really fatigues me, not everyone, but you can see where I'm going with this it becomes noise I just want him to shut up at a certain point and I love that guy I love his videos but I just wanted to show a literally I start to grit my teeth after a while if you're sharing a message with someone.
I say if you really want people to remember, listen, focus and take away something of value, think more professionally and my argument is that the common recipe for keeping people mentally is how to get clicks, how to get subscribers. engaged because basically what you're really giving them is background noise because they're bored and you're aware of this and that's your brand. Philip Defranco's brand is not the news, it is background noise. Well, it really is. Listen to all these different ones. youtubers, 99% of what you talk about you will forget about five minutes later if you even pay attention to your background noise, but listen, let me know le mmm Ayano listen to VAT Vidya listen to David Attenborough listen to Stephen Fry listen to any of these speakers that they share important messages that are respected for their intelligence that are respected for their posture that when they say something you stop and pay attention you pay attention to their rhythm notice that when I slow down and put emphasis on the word rhythm it gets stuck in your brain, but if I'm talking about rhythm and I keep going on this tangent and we're talking about this and we're talking about that and today I'm going to be talking about this and tomorrow we'll be talking about that and up to here in this particular case we're going to do this we're going to do it like this and here there's this I'm going to do this and this is the way I'm going to do that and this is the way they do it and I don't care what they do, but you know what my personal stance is, we're going to be fine.
I'm sure you can tell that you're getting lost because it's too much, you're numbing the brain, you're numbing the senses, keep up the pace, don't be afraid to stop because when you do, you'll give your audience's brain a second to retain. that information. Whoa, oh, I guess he wanted me to pay attention to that. Okay, stop, I've got that good. Below I will give you an example of where I learned this. I didn't learn this from you, I learned it when I was a broke artist and I had no money and I took any damn job I could find and this particular job was doing phone surveys, yeah, phone surveys I was oncrammed into some What you could call a call center was literally a room with a bunch of phones, you know, headsets, and there were about 60 of us crammed into a room that I think was meant for four people, I put these headsets on and I would wait. and the phone would auto dial, it would auto dial whatever was in the phone book and whoever the person was answering the phone, I would start my speech, but whose phone would smile and say hello, my name is Adam Duff, but the actual speech that my boss had informed me what I had to do is hello, my name is Adam Duff, I'm calling because I'm too called to bring an associate and we're currently doing a survey of people in your area and I'm wondering if you just have a couple of minutes, It shouldn't take too long, okay, the first question is blah, blah, blah, blah, blah, blah, bye, and you im

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tely launch it as quickly as possible, you don't give it a chance and his belief in this was that if you go fast enough to speed them up to answer questions before they realize they don't want to, that was their attitude and there was a you, if you got the record number of surveys completed that day, you would win a prize. it could be, you know, you know a free meal at blah blah blah or you know you know a refund at some gym or whatever, some random prize that you got at the end of the day and for the first few weeks I tried it. their way and I would rush to do it and guarantee them that yes, you know, I would make about 600 calls a day and I was low on 600.
I would be lucky if one or two people actually stayed on the line to answer the surveys and some of them like I would have gotten caught in a wind halfway through, I was like 3/4 of the way there and then they just hung up on me because their experience on the other end of the line is eight, this guy is a scammer and he's trying to Look, he's trying to talk to me fast. I have no personal emotional connection with this person because she is speaking. I'm talking to a robot. I'm talking to something that doesn't feel natural.
They are not communicating with me in a human way. level, therefore they are not human and I click. I can hang up on someone that I have no emotional connection with and my boss just you know you have to do it this way and go faster and you have to do it like this and I sitting there, reviewing his record, I could add his record for total number of surveys. What led him to do the supervisory job in the first place was the fact that he broke the record of 15 in one day. It was good for him the day I said, do you know what this is?
A minimum wage required work and if they fired me tomorrow I wouldn't be able to give one, so I decided to do it my way. I realized that I could tell by my intuition that I was talking too fast to people from the phone, it rings and I say hello and I waited and they said hello and I said my name is Adam Duff full name no hello my name is Adam welcome to a bubble no my name is Adam Duff and I hope to completely identify with this person this establishes trust and there would be a second one they would pause and they would greet Adam Duff in a sarcastic way and I would respond, well, I'm calling because I'm doing a survey and I didn't name two associates They carry good ice and ended up doing survey work for a surveyor. company and they are going well because I have delayed them.
I call them at dinner time and go. I'm doing a survey. It usually takes between five and ten minutes, depending, and it's nothing personal. If there's any question that you think is personal, just tell me no, you're not obligated to answer anything, it's perfectly up to you, we're under no obligation, you can just say I don't feel like answering that, right? I have a couple minutes and this was my speech and my boss is looking at me, man, that's not how it's done and I swear to God at least 75% of the time the person was like yeah, sure, okay, great because They knew who I am.
If I was a human being, I took into account his feelings. I gave them a realistic schedule of how long it was going to take and let them know they were safe and my record that day was around 46 completed surveys. not even close to what I ended up with when I left the place and everyone else was scrambling to get one or two, he was just walking around and no one felt rushed, ripped off or like they were talking to some kind of robotic call center that could hang up easily and if they hung up on me 99% of the time they said I'm so sorry Adam and they would call me by my name.
Sorry Adam, but I just sat down with my kids to eat, it's a bad time, I say, yeah, sure, no problem, have fun, enjoy your food, take care of yourself, bye Adam, bye, I'm sorry, I know They apologized for hanging up on me, my boss sat me down day after day and said Adam. You can't really do it like that and I said, I said, I respect the fact that it's your job to tell me I need to do it a certain way, but I'll take a chance, I'll do it my way because it seems to be working maybe you could convey that message to the rest of your staff. and you would have a very good reputation as a survey company, wouldn't you?
And I said, but you already have the job you're getting. I was paid to do it this way, I totally respect that and I told him if he doesn't feel like I fit into the company culture I will totally respect that if he decides he needs to let me go and he laughed and said okay. I'll let you know tomorrow and I said okay cool and we both smiled and went and had a beer at the end of the day and for the twelfth day in a row I got my food for free whatever was always paid for there because of This is probably the most important thing I'm going to share with you today professionally and that is your reputation.
Arguably everything I've already said relates to that, but this is something I can't emphasize enough one hundred percent. Most of the time, the one hundred percent fact is that everything you share online, your future employers, your future students, your future clients are going to review everything you put on Facebook, everything you put on Instagram, everything. what you put on YouTube, is your extremely sincere online opening. to everyone resume is your CV is your resume is your reputation handle it with great care always be reflective with the information you share always be thoughtful with the opinion and the delivery of that opinion you share because no one cares if you are right No one cares It doesn't matter if you are sincere, no one cares if you are on the right side of an argument, or on the right side of a tragedy, or on the right side of anything, if what you say is wrong, if your attitude is wrong to For some strange reason, that job, that client, that sponsor, that student that you really deserve, won't call you or call you back and you'll look and say: I'm so perfect for that job, I have the work of art that I'm best at. than everyone else.
I have more experience. Why don't you call me back? They don't call you back because they watched that YouTube video where you were complaining and complaining about something you were most at least complaining and complaining about. about it in the wrong way or maybe you just said something that really upset a lot of people, huh, and you may have been absolutely right to share that opinion, but maybe your way of expressing yourself was too aggressive, too loud , it could have been something from the perspective of a friend to a friend and even from the perspective of a YouTuber or Facebook or an Instagrammer to the audience, it was a huge success from a professional perspective, you just burned your own bridge because everything that you share from a public verbal emotional level is a reflection now. of the company you work for, if I posted a video with a crazy complaint about how tired I am of corporate bureaucracy.
The hashtag company I work for reflects poorly on the company and the company needs to make their PR team sit down and say that he does not represent the opinion of the company, that has nothing to do with us. I have no idea what these idiots are going through, but that's not the case and you have to get goddamn lawyers and spend money to defend theirs. reputation against some idiot who decided to post a video about Burger King standing lettuce, right, McDonald's employee, if you've ever seen the Top 15, right, that employee really potentially damaged Burger King's reputation and that kid could have laughed a couple of times. but he's left his career in the future because if anyone ever finds out about that and is applying for something and they go online to check out what he's done, they won't hire Rim.
Do you think anyone thinks it's the company? I'll want to take a chance on that, also if your YouTuber has sponsors, you know there are potential sponsors or collaborations or other YouTubers that might want to work with you if you put your foot in your mouth, if you're someone well known. By being whiny and complaining and trying to play the sympathy card often, if you are someone who is overly aggressive and argumentative or you complain about everything every other day, there is a good chance that people will say: you know what I don't want you to. see me in the same light as this guy because I'm not.
I'm a little more professional than that guy. I mean, I agree with him, but he's just too much. I don't want to. collaborating with someone like that because that's my name when I associate my name with someone else I'm basically saying I agree with this guy, I feel the same way and you can be guilty by association in that sense so I won't do it. Don't collaborate with people who have an unprofessional attitude and this is considered very unprofessional, so whatever you post artwork online or share an opinion online, well a piece of art is a piece of art, have as much integrity if you want, but if it's a public opinion, if it's a puff, if it's a thought, if it's a complaint about some company, if it's something that applies to the industry as a whole, something that could come back and reflect on you on a professional level. very thoughtful about how that's being received, ask yourself the scream of a stake, a third person perspective on anything I post online and number one think to myself, then my number one priority, particularly for something like today, where I'm sharing advice, is if someone parent, not the bag, not the listener, but if the listeners, the parents and I are talking, whether I'm talking about someone who is fifty-five years old or someone who is twelve, if the That person's father heard what I was sharing and thought to himself, "I don't know." I like what this guy is teaching my kids, so I'll either put that content out or I just won't.
I want to make sure he lives up to the parents that Mom and Dad judge because they don't love anyone. come into your children's lives and play into your children's professional attitude, so I want to offer you advice that I would only give to my own children and that keeps me very clean. You know, I'll BOM from time to time and I'll say it from time to time, but that's not my point. I sometimes swear around my kids too, but probably more often than I should, but it's the long-term impact you're having on that person's professional attitude and that's something I take very, very important. and if I know that if I can't fully stand behind everything I share and I know that what I'm sharing is good advice, I'll leave it aside, take that extra time and take care of yourself because if you're wrong, you'll pay.
So on a couple of occasions I consciously crossed that line and consciously complained and rightly pointed the finger at someone, and what I do I stand by in the video I posted where I shared my thoughts and feelings about the future of sin teks and I share my opinion on Terry Goodkind, the author who hired Bastien Doku film of France to produce an illustration and publicly criticized him and publicly ridiculed him for not having a work of art that he felt was clamped down his throat by doing a survey on people to troll him, my opinion on Terry Goodkind is that I want everyone who sees that video and my opinion to never work for that again, so I made sure that when I crossed that line I stayed behind.
I don't want anyone, any artist, to be subject to a jerk like that, so I stayed behind that and didn't take that video down. I left it there because I want to guys, whenever there is an artist, a professional artist who is incredibly better if they are looking for work and they say, wow, this is very A well-known author who has done a lot of billboards sees art and things like that and they are considering getting a contract with him. I want my video to discourage them from doing that. I want you to know what this guy is and the price I may have to pay publicly if you don't please this little idiot, okay, so I endorse him, but I did it very carefully and I look back a couple of years later and think on myself.
I have to delete that video. I really do. I really burned my bridges, not him. I'm behind this and I'm sure anyone who watches that video will also be grateful I did, but I'm putting my name behind that rant about who you are and what you share with other people. It matters and if you've earned a reputation as that kind of person who complains, unless complaining and complaining is what makes you money, if you're a whiny, whiny YouTuber who makes millions of dollars a month whining and complaining, then delete the video. because your source of money is going to decrease once that starts to become public.
If you have somethingthat you posted, I posted a couple of videos online where I had a very strong opinion about something I really believed in. I once posted a video about sexism when I found out that two of my graduate students graduated at the same time and were equally qualified working for the same company who were making a 50% difference in salary. I reacted and posted a video about it. I ended up with death threats. I still stand by my opinion, but I knew YouTube wasn't the place for it, so I deleted the video 24 hours later. I also deleted it because my children were being threatened.
True, I also learned something very important about sexism that day and how much danger women can be in when they try to defend themselves from a perspective that most men don't understand, but that's a conversation for another day. depressed because I knew that my channel is not a place to rent about sexism, it is an art channel where people come to get inspired, get some career advice, some art advice and that's it, and if I ever decide to change my name to be a complainer and complainer. and I want to make millions of dollars doing that I will but until then I take everything I say

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ly and I really recommend that you do the same to remember that your reputation is something that you have to carefully build and who you put your name behind and what you put your name behind it matters, it always matters, so with that being said, this has been a pretty long video, so I definitely appreciate you hanging on this long, but I hope there's some value that you can take away from it.
From this, I hope that this is something that you can take with you and move forward in a positive way to help your career flourish and to make those employers feel confident in putting their name behind you, so once again I I love with all my heart, happy. painting and see you soon take care of you

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