eCommerce SEO: How to Bring Organic Traffic to Your Online StoreApr 07, 2020
- Ecommerce marketing is competitive. Google wants you to spend money on paid advertising. So how do you rank
organically without spending money on paid ads? Hi everyone, I'm Neil Patel and today I'm going to teach you how to drive
store. (upbeat music) Before we start, make sure you subscribe to this channel. If you're on YouTube, click the alert notification. That way, when it's live, whether it's on Facebook, YouTube, or LinkedIn, you'll get a notification. A question for you. How many visitors do you have per month going to your eCommerce site?
Leave a comment below with the number. The reason is, and your URL, that way I can go back and see if you're getting better over time and see if you're taking advantage of these tactics. So step one, identify how people search for your products on Google. You have to do keyword research. I want you to go to Ubersuggest, look at the products you're selling, write them in Ubersuggest. It will give you suggestions for all the other keywords that people are typing. Some of them will be more popular than your keywords, others will be less popular. But it will give you an idea of what people are looking for.
If you don't know what people are searching for, how do you know what to optimize your pages for? The second step, I want you to search for your competitors on Ubersuggest. Type your URL. Once you type in your URL, I want you to do a few things. The first is to go to the Main Pages section. The Top Pages section shows you all of your pages, moreover, which are ranked in Google, the keywords each of them ranks for, and who is linking to them. This is important because when you have similar products, you want to be able to contact those people and ask them to link to you.
You also want to see what keywords you are targeting to make sure you are targeting the same keywords. Then I want you to go to the Keyword Report in the Traffic Analyzer. The Keyword Report shows you a complete list of all the keywords that rank for them, from the most popular to the least popular. This will again help you determine which keywords to target. Without this, you won't know where to focus your attention. Step number three, I want you to optimize your product pages for those keywords. I'm talking about including those keywords in the title tag, the meta description, within your product description, right?
It has to be everywhere, H1 tags. By doing that, the search engines will know that you are targeting those keywords. The next step, optimize your pages, especially product pages, for user experience. This is what I mean. Everyone thinks of
ecommerceSEO as if I need to build links I need to include keywords. Yes, that's important. But if people have a terrible experience, they will leave your site. If they leave your site, they won't come back. Google will notice a high bounce rate. Boom, your rankings are going to plunge or in some cases never go up because you weren't ranking in the first place.
But you optimize that user experience. Have beautiful images, have videos that showcase your product. Have reviews, whether good or bad, only reviews that are transparent. All of this helps improve the user experience, helps you build trust, helps you get more sales in the long run. It also helps you rank higher. Next, I want you to build links. You've already used the Ubersuggest tool to see who's linking to your competitors, right, based on their top pages. You take those URLs, you're looking at them. I want you to go to each of those sites and send them an email that says something like this. "Hi John, I noticed you link to the XY and Z site" and I have a similar site with a similar product. "You can check it out here. "Mine also covers one, two, and three that theirs didn't cover," which provides a much better user experience for the audience. "If you like it, feel free to link to it. "Cheers, Neil." It's that easy.
Most people will ignore you, but you will get a lot of links when you do that. The next step, continually update your pages. Here's the thing that no one really talks about in the Google algorithm. Do you know what one of the most important factors is? How fresh is your content? Have you noticed that Wikipedia is continuously ranked? It's because they constantly have people updating their content and pages. If you're not doing that, you won't rank as high. Next step, interrelate your products. For example, if someone has a car mat and that's what they buy on your site and you're like a car e-commerce site that sells all these car products, someone buys a car mat, you know you're worried about dirty your car. or want it weather resistant.
Therefore, you may end up selling them things like a car cover. So find all the relevant things that are related to that car mat or any of the other products you sell. Link them up, promote them together. That not only helps increase the overall size of the cart. It helps increase the links flowing to all of your pages, so they all end up ranking higher. The next step, make sure your site is mobile friendly. And what I mean by mobile friendly, don't just have your site, you know, be responsive and your checkout work on a mobile device.
I mean your site loads extremely fast too. If it loads fast, has a good page speed, what you will find is that your ranking for all mobile devices will increase dramatically. Page speed is more important on mobile of all we've tested than it is on desktop. So the mobile experience is not just about responsiveness and user experience. It's also about speed. And speed not only improves conversion rates, but also improves your rankings. Last but not least, use outline markup for your product. Doing this will help your ranking. You will combine all of these, you will find that your eCommerce site can rank.
Sure, you still need to do paid ads, especially if they're profitable. But you should do both. Go after SEO and paid
traffic. If you need help marketing your eCommerce
store, check out my advertising agency Neil Patel Digital. If you enjoyed this video, please like it, share it, leave a comment, let other people know.
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