eCommerce SEO: How to Bring Organic Traffic to Your Online Store

- Ecommerce marketing is competitive. Google wants you to spend money on paid advertising. So how do you rank

your

set

organic

ally without spending money on paid ads? Hello everyone, I'm Neil Patel and today I'm going to teach you how to drive

organic

traffic

to

your

online

store

. (upbeat music) Before we start, make sure you subscribe to this channel. If you're on YouTube, click the alert notification. That way, when I post live, whether on Facebook, YouTube, or LinkedIn, you'll receive a notification. A question for you. How many visitors do you have per month on your eCommerce site? Leave a comment below with the number.

The reason is, and your URL, that way I can go back and see if you're improving over time and see if you're taking advantage of these tactics. So the first step is to identify how people search for your products on Google. You have to do keyword research. I want you to go to Ubersuggest, look at the products you're selling, and write them up on Ubersuggest. It will give you suggestions for all the other keywords that people type. Some of them will be more popular than your keywords, others will be less popular. But it will give you an idea of ​​what people are looking for.

If you don't know what people are searching for, how do you know what to optimize your pages for? The second step, I want you to look for your competitors on Ubersuggest. Type your URL. Once you type in its URL, I want you to do a few things. The first is to go to the Main Pages section. The Top Pages section shows you all your pages, including those that are ranking on Google, the keywords each page ranks for, and who links to them. This is important because when you have similar products, you want to be able to contact those people and ask them to link to you.

You also want to see what keywords you are targeting to make sure you are targeting the same keywords. Next, I want you to go to the Keyword Report in the Traffic Analyzer. The Keyword Report shows you a long list of all the keywords that are ranking for them, from most popular to least popular. Again, this will help you determine which keywords you should target. Without this, you won't know what to focus your attention on. Step number three, I want you to optimize your product pages for those keywords. I'm talking about including those keywords in the title tag, the meta description, within your product description, right?

It has to be everywhere, H1 tags. By doing this, search engines will know that you are targeting those keywords. The next step is to optimize your pages, especially product pages, for user experience. This is what I mean. Everyone thinks of

ecommerce

SEO as needing to build links or enter keywords. Yes, that's important. But if people have a terrible experience, they will leave your site. If they leave your site, they won't come back. Google will notice a high bounce rate. Boom, your rankings are going to tank or, in some cases, never go up because you weren't ranked in the first place.

But you optimize that user experience. Have beautiful images, have videos that show your product. Have reviews, whether good or bad, only reviews that are transparent. All of this helps improve the user experience, helps you build trust, and helps you get more sales in the long run. It also helps you get a higher ranking. Next, I want you to create links. You've already used the Ubersuggest tool to see who links to your competitors, based on their top pages. You take those URLs and you look at them. I want you to visit each of those sites and send them an email that says something like this. "Hi John, I noticed you link to site XY and Z" and I have a similar site with a similar product. "You can check it out here. "Mine also covers one, two, and three that yours doesn't, "which provides a much better user experience for the audience. "If you like it, feel free to link to it. "Greetings, Neil." It's that easy.

Most people will ignore you, but you will get a lot of links when you do it. The next step is to continually update your pages. This is something that no one really talks about in Google's algorithm. Do you know what is one of the most important factors? How fresh is your content? Have you noticed that Wikipedia continually ranks? It's because they constantly have people updating their content and pages. If you don't, you won't rank as high. The next step is to interconnect your products. For example, if someone has a car mat and that's what they buy on your site and you're like a car e-commerce site that sells all these car products, someone buys a car mat, you know that You are worried about getting your car dirty. or they want it weather resistant.

So you may end up selling them things like a car cover. So look for all the relevant things related to that car mat or any of the other products you sell. Link them, promote them together. That not only helps increase the overall cart size. It helps increase the links flowing to all your pages, so they all end up ranking higher. The next step is to make sure your site is mobile-friendly. And what I mean by mobile-friendly, don't just have your site, you know, be responsive and your checkout process works on a mobile device. I'm talking about your site loading extremely fast too.

If it loads fast, you have a good page speed, what you will find is that your ranking for all mobile devices will increase dramatically. Based on everything we've tested, page speed is more important on mobile than desktop. Therefore, the mobile experience is not just about responsiveness and user experience. It's also about speed. And speed not only improves conversion rates, it also improves your rankings. Last but not least, use schema markup for your product. Doing this will help your ranking. You will combine all of this and you will find that your eCommerce site can rank. Sure, you should still run paid ads, especially if they're profitable.

But you should do both. Go after SEO and paid

traffic

. If you need help marketing your eCommerce

store

, check out my advertising agency Neil Patel Digital. If you liked this video, please like it, share it, leave a comment and let other people know.