Ecommerce SEO - Get Traffic to Your Online Store [Top 4 Factors]

In this video, I'll show you how to drive more

traffic

to

your

eCommerce site. Specifically, you will see the four most influential ranking

factors

that influence

your

online

store

's ranking at the top of Google. These are the same. ranking

factors

that one of my students recently used to dramatically increase organic

traffic

to his eCommerce sites. I'm Brian Dean, the founder of Back Linko, the place marketers turn to get higher rankings and more traffic, and if you want to learn how to quickly get more traffic and customers to your

ecommerce

site be sure to check out the rest of this video.

A student of mine, Darren Damont, recently decided to launch his first e-commerce site, the camping and survival equipment

store

topspec us.com, like many e-commerce businesses. Entrepreneurs Darren was a new player in a super competitive industry, most people in his position would just create a bunch of product pages and hope for the best, please get traffic, please get traffic, please get traffic , but Darren knew that eCommerce SEO would be decisive. The success of his site, so we focused on the four ranking factors I'm about to show you, and organic traffic to his major product and category pages increased across the board, sometimes as much as 259 percent. hundred.

Now that you've seen how well these four ranking factors work, it's time for me to show you exactly what they are and how you can take advantage of them. Well, let's start with eCommerce SEO ranking. Number One Domain Authority Factor, Here's the It's no secret that the quantity and quality of backlinks pointing to your site is the main Google ranking factor and yes, this also applies to commerce websites electronic. The question is how can you get someone to link to your site if it is made up of 100% product and category pages the short answer is you can't, the fact is that people want to link to sites that have valuable content without that, You will have a great time building white hat backlinks, that's the bad news, the good news is that even

ecommerce

sites can publish amazing content, when you do that you will build your site's overall domain authority, which will help your product and category pages rank on Google;

In fact, e-commerce giants like Amazon rarely have links pointing directly to their pages. Instead, product pages are ranked by site-wide link authority. For example, when Darren first launched Top Specs, he created a high-value roundup post called 20 Sniper Pistol Shooting Tips and , because this post attracted quality backlinks, increased their site's domain authority, boosting the rankings of one of their major Heavy Duty Bags category pages by 29%. The bottom line is using content marketing to increase the overall dominance of your eCommerce sites. Authority that will increase dominance. Authority will increase the rankings of your product and category pages. Next, we have a Ranking Factor which is very important, Product Page Optimization.

If you're like most eCommerce site owners, a good portion of your search engine traffic goes to your product pages, but more importantly, 100% of your conversions come from your product pages. your product, in other words, The more traffic you receive to your product pages, the more money you will earn. The question is how to optimize your product pages for SEO? It is simple. Use this four-step action plan. First add modifiers to your product page title tags. Now you obviously want it. Use your target keyword in your title tag, but don't stop there. Adding what I call modifiers to your title tag can help you rank for dozens of long-tail searches, for example, let's say the target keyword for your product page is noise canceling headphones instead of making your tag Title simply noise canceling headphones at Headphones us.com.

I would add one or two words that people are likely to use when searching for that keyword. Here are some common terms people use when searching for products on Google so your title tag can be something like this, the words best and cheap are title tag modifiers and these terms will help you appear naturally in long-tail searches that contain those words. Next, you want to add magnetic words to your title. I see very few people optimizing their title tags for clicks. -Advance rate and it's a big mistake after all, Google has stated that they use CTR in their algorithm and even if they didn't use CTR, it still makes sense to optimize your title tag with CTR in mind, because a higher CTR means more clicks , which means more traffic, which means more sales.

Fortunately, you can easily increase your CTR by adding these magnetic words to your product and category page title tags. Here is an example of these magnetic words in action. Now it's time for on-page tip number three, which is to include at least a thousand words of content on your industry's top product pages. Studies have found that longer content tends to rank better on Google and yes, all of these findings apply to eCommerce sites as well. The fact is that Google wants to understand what your page is about. and when you provide a lot of content to Google, you help them do just that.

Additionally, when you publish long-form content, your customers can help them understand what they are about to purchase, which can also increase conversions. Now you probably won't have time. to write a thousand words of content for each product page on your site that says I recommend writing long product descriptions for your top 10 product pages, for example, this Amazon product page for a kitchen mixer has a 2.19 words, now is the time For our last product page optimization tip, which is to include your target keyword three to five times, let me be clear: this has nothing to do with keyword density or stuffing of keywords;

It's simply about making sure your keyword appears on your page so Google understands what your page is. This is, for example, if your target keyword was six cor crockpot, you'll want to make sure you have that exact phrase in your product description at least three times. Now it's time for our third shelf factor, which is your website architecture, site architecture or how. Having your site's pages organized and laid out is an important SEO consideration for any site, but it's twice as important for e-commerce websites, because your average e-commerce site has many more pages than your average blog or the local pizzeria website with For so many pages, it is essential that your site architecture makes it easy for users and search engines to find the most important pages on your site.

The secret follows the golden rule of e-commerce site architecture: keep each page three clicks or less from your home page, for example. take a look at the architecture of this site. What's wrong with this image? The site architecture is too deep. Most ecommerce sites tend to get the most links and therefore authority for their home page and when you have a deep site architecture, that authority gets diluted with the every time you hit the pages. Your product and category pages In this example, it takes six clicks to get to the first product page, so what's the solution?

Make sure your products are no more than three clicks away from your home page. PetSmart sets up their site with this rule in mind, for example let's say you want to get a new dog food bowl for fluffy dogs, you will need to head to the site's home page and click on the dog link, then click on bowls If you want, Google can easily find and index all PetSmart product pages. Now it's time for our latest Google eCommerce ranking factor. URL length. I recently partnered with a group of SEO software companies to conduct the largest study of search engine ranking factors ever conducted.

In total, we analyzed one million Google search results. So what do we find? We found that short URLs tend to rank better than long URLs. For example, let's say your e-commerce site sells organic bird food. All things being equal, URL number one would rank better than URL number two, a word of warning: you don't necessarily want to go back and change your long URLs to shorter ones which can cause serious SEO problems. Instead, configure your URL structure so that all your new product and category pages have short URLs. learn something interesting from today's video. If so, make sure to subscribe to my YouTube channel right now, just click that big subscribe button right here.

If you want exclusive SEO technology techniques that I only share with email subscribers, visit beck.com and Subscribe to the newsletter. Now it's free. I want to make it clear to you which of the techniques in this video you are going to use first. Are you going to start developing your domain authority? or maybe you want to start using shorter URLs. I know you leave a comment below right now, the stage is yours sir. I'm having the last video syndrome, no, Nelly, man, there's a bug on the screen, if you want to learn, blah, blah, blah, that kind of stuff next, it's hard to fake it.