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COMPLETE Amazon FBA Product Research Step by Step Tutorial 2021 [MASTERCLASS]

Jun 05, 2021
Easily the number one requested topic I get on this channel is how to do Amazon FBA

product

research

. In this video, today we are going to drop the bomb to end all bombs. It will be a

product

research

masterclass

. Watch my deep-dive process from start to finish, hold nothing back, and reveal strategies, ideas, and methodologies you probably won't see anywhere else. Buckle up, this is going to be important, comb your beards and let's go. I have built and led. multiple seven figure Amazon brands now I aim to share how I did it with radically transparent and detailed weekly videos join the journey with me and set yourself free welcome to heist hello guys and welcome to heist if this is your first time here and the YouTube algorithm shows this video.
complete amazon fba product research step by step tutorial 2021 masterclass
Welcome. We make deep-dive course-level content for free on how I build and grow seven-figure Amazon brands. One of the main things you can do is obviously find the right product if you get the product research methodology right. it makes everything you do on Amazon easier put another way, if you can find success with the product research methodology, you can find success on Amazon in today's video, it's going to be a deep dive, we'll go from start to finish. end in my process workflow. for product research, we're going to delve into my little brain cells, what vision I have and how I think about products, how I think about customers, and we'll look at some interesting little tactical tricks and strategies that I probably haven't seen anywhere else how to discover products unique, validate them, align them with your budget and implement them to be a successful Amazon seller.
complete amazon fba product research step by step tutorial 2021 masterclass

More Interesting Facts About,

complete amazon fba product research step by step tutorial 2021 masterclass...

Enough chitchat, let's dig into this sucker and get over to my computer, so before we start today. Guys, I just want to summarize that if we reach 100 likes and 100 comments on this video, I will place a comment at the top that will share every file that we look at today that you can have as a reference point. building your own product research funnel, so the intro sketch I'm going to do to map everything, all the Google Sheets, documents the Trello board, everything we're going to dump into one document that you have full access to to unlock everything.
complete amazon fba product research step by step tutorial 2021 masterclass
What I have to do is hit the like button, leave a comment below and I'll open this. It helps me show the content to other people in the Amazon space who are on YouTube, so it gives the algorithm what it wants and it's free. and it's easy for you to do it, I hope you guys don't mind doing it, so to start, let's just outline this. I think what's important to understand about product research is very different in how I think about it than many others in the world. space that is product research is not about the product product research is about the customer, you have to deeply understand the customer that you want to target because they are human beings and people who write things for Amazon, they are human beings and people who evaluate the first page of results and they are human beings and people who obviously buy products, so first things first as a fundamental element.
complete amazon fba product research step by step tutorial 2021 masterclass
I like to focus on customer archetypes, so the number one building block here is the customer archetype, which is what we're ultimately looking to do. with the custom archetype it's solving a problem or fulfilling a desire, so I like to choose customer archetypes, especially if it's your first brand that you like, if you're embedded in the community, you're the customer, you have a deeper relationship. understand what the customer's needs, wants, pain points are, it's much easier for you to identify the product journey that they go through and it's much easier for you to differentiate the product, infiltrate the community, build the audience and speak in a language that is likely. to meet needs and solve these problems, so start with a customer archetype. you know if he is a bowler. plays bowling. if you are a gardener. does gardening.
You know if you are passionate about home design or a particular niche in home design. that and understanding what those people buy, so start with the customer. The use case we'll look at today is actually hunting. I'm not a hunter, but I have a friend and a lot of people here in Utah. that it's hunting season, they're hunting elk and it's a crazy, deeply passionate group of people and when you find passionate people and I'll just put this here, passion, you can charge a lot more for products it's a lot easier to build an audience it's a lot easier to identify the market and building the community just makes everything easier when you get into a passion oriented niche the second fundamental thing that is really important to understand while making the product Research is understanding your own budget and your skills so you know that it is no use There's no point in looking for a product that costs a hundred thousand dollars a month if you have a budget to start with five thousand dollars and there's no point in targeting one industry or one focus.
That requires skill sets that you don't currently have, so recognize what you bring to the table, both in terms of financial resources and skills, realize whether you're a beginner or experienced because that matters in terms of how you address these particular client needs, What products are you looking for, there's no use looking for something you simply don't have the skills or resources to tackle, so keep that in mind and let's get into a budget spreadsheet so you can get a basic idea while you research the types. of income per month that you need to address based on your budget, so those two building blocks are critically important and a lot of people dive right into the tricks of researching the product and just trying to find a product that some data software like helium 10 or viral release or jungle explorer show you that you need to start here before you even touch pen to paper, before you even get into software tools and things like that, so get your foundation, that's critical, cross this out and then let's move on to the processes, so first you have to get product ideas and we're going to dive into five different strategies that I leverage on a regular basis to discover a pipeline, a deep pipeline of endless, very high quality product ideas that I can address so I can always launch products and I always have ideas about what I can do to sculpt and build a brand again focused on this customer archetype, this niche, this passion that I want to generate. of tackle, so the five that we're going to go over today I'm going to write down, we're going to go over each one in depth, let's color code this to make it a little easier to break down.
The first is the customer hero. trip and honestly, this is where I probably get about 90 of my ideas and that's why it's important to understand and know the client archetype very well, but it's really just walking in and saying hey, if I'm looking at a hunter, what? what are they all? the things that a hunter buys in terms of physical products and literally just listing from beginner to absolute expert that is aspirational, a particular niche or passion, what are all the products that they discover and ultimately buy on their journey as that archetype of customer, so the 90th of it is just understanding what the customer journey is and then going to Amazon to see if the data fits your budget, your skills, and how you think you can approach that particular product opportunity, so it's really important to map that customer journey.
Get into the Facebook groups, understand the influencers in the space, understand your own journey, especially if you're that customer archetype in the products and the journey that you went through as part of that niche, so that's the number one, the biggest, and we will go deeper. over and over again using hunting niche here in a second on Google sheets the second is um helium 10 good search or niche search depending on how you pronounce that word um so I'm not a big fan of just go in blindly and follow let's say like a sports category and just let Helium 10 tell me what products I want.
You will get products all over the map. I like to use the data within Helium 10 to validate products, but I like to segment it and have it. much more focused and using filters and approaches that the vast majority of other sellers don't do, most sellers do what the crowd does and write a particular range in the quote, they will write a particular review count and then Press Go and then They get product ideas for every niche under the sun and everyone and their mother looks at the exact same products. When you use some of these more isolated tools within helium-strained data, you can uncover some really interesting insights specific to your client. archetype, niche and passion that you want to target that will give you product ideas so we're going to show you how to do it with the search for knee on helium 10 and by the way I have a link down in the description if I don't have helium 10 and it's good , I think 50 off or a couple of months free or something, but it feeds me a coffee once a month if you decide to sign up, so I can enjoy a little of that. but if you don't have helium 10, it's a good tool that I use, so the other one that I do is the helium 10 keyword search, very similar, just uses some interesting data approaches.
I also like to do one that I haven't really seen many. People talk about this, but they use alibaba search to discover product ideas, so you often go to alibaba to find factories, which I absolutely do and we all do as Amazon sellers, but why not use the alibaba search to look for niches and see what the leading factories exist for? your particular customer archetype and there may be product ideas that you see within your catalog that are super interesting that you can then compare on Amazon to see if there's an opportunity, so we'll look at how to do that and then the final piece.
It's basically looking at the retail brands that are leading the retail brands in the space and using their catalog referencing Amazon to see if there are opportunities there so retail brand ideas are increasing so those are product ideas that we'll be looking at every one of these today. and you'll be able to map that and then the last thing we're going to really do throughout this process, which is really very important, is to have an organized, structured, data-driven approach to this, which is the validation process. and I'm going to go through a Trello board again when we get to 100 likes or 100 comments, all of these documents, including this actual outline, here I'm going to paint in the comments, so make sure you do that and we'll open it up. above, so this is the validation process.
I'm using this wacom type tablet so I'm getting used to it so I hope it's readable. I don't have the best handwriting, maybe I should have been a doctor, so first thing. What we do in validation is we accumulate the ideas and we will save them and we will analyze all those approaches, but then once we have ideas, we basically want to look at the Amazon data and then If you want to see and validate your budget to see if it meets the budget threshold, then we'll look at the keywords and we'll reference the keyword

masterclass

and how we use that data, they'll identify the factories and validate them as well as the roi like, hey, can I afford this as a math payment based on What factory costs am I getting?
Then there's the sampling stage and then once it goes through all that stuff, you basically enter the release queue. Wow, let me clean that up. That's it, let's dive into budget and skills so we can understand before we've even brainstormed what our kind of financial scope might be, so before we dive into product ideation strategies, I think it's important to really have a basic understanding without a ton of details what your budget will correlate to in terms of the products you may want to look for, obviously if you have a five thousand dollar budget you need to have a strategy that can be successful with a five thousand dollar budget or Yes You have a budget of twenty thirty forty fifty thousand dollars.
You have a different approach and set of opportunities that you can consider when researching the product. So I built this basic table. This is not detailed crazy. There's a different layer of I'll talk about that in another video on how you can be really scientific about it, but if you want a basic directional understanding to guide your product research, this is a good spreadsheet to do that with, so what I basically did here in this top part. The column is between $5,000 and up to $30,000 a month, which is where most Amazon sellers typically cluster, especially if they're getting into the game.
Obviously, you can stretch this out and go up to a million. dollars a month if you really wanted to, but it shows for each of those income levels as a monthly income goal what the expected cost of the product would be to achieve those monthly sales. Most of my percentagesgears will be between 25 and 35. Percent, you know that if you're really lucky and have a high-margin scalable type of product, it's possible to get the gears down into the 20 or lower range, but often you can't do the math. Margin and ROI work if you have gears. above 35 percent, so this is just three levels of similar gear percentages for each income level, what that month of sales would cost, so if your gears were about 25 and you made $5,000 a month, The cost of your product would be 12.50 not including marketing. costs and all that other stuff, so if I wanted to get five thousand dollars worth of sales, I need to buy 1250 worth of products for a month of sales and this just scales

complete

ly across everything below that I've done here to break this down. even more so is looking at those ranges of landed costs if I were buying two or three months worth of inventory to cover what then for each of those income levels my cost of goods will be most of the time I'll buy between two and three months of inventory and it depends on how long it takes to produce your product and how long it takes to ship to the Amazon warehouse, so if you have a typical product that, for example, has a 30-day delivery time and then you put it in a ship from, say, China to the US and in an Amazon warehouse, it's another 30 days, it's two months. without even selling, so in those cases you'll probably need three months of inventory for a product that has an end-to-end delivery time of about 60 days now if you have shorter production times or can ship it by air. things that you can usually get away with having a month and a half or two months of inventory, but this breakdown allows you to identify that for different income levels and gear estimates of where you can land, so let's say worst case scenario cases in which you find yourself.
This 35 percent gear range for a particular product and you need to order three months of inventory, what this basically means is that to sell a five thousand dollar product a month, you need five thousand dollars, uh, $5,250, and if we were all On the way here, to the 30,000 case, you actually need more than 31,000 for three months of inventory to satisfy the gears and get the product for $30,000 a month, so, once again , not crazy science, but a little basic math to give. some directional ideas, there are also usually launch costs, obviously, that are included in the initial advertising, if you are doing giveaways, if you are doing promotions, if you are giving products to influencers, there is an initial marketing cost, Generally, it will be between two and ten.
Usually for me, in most cases, it's around five percent, in most cases, it's around five percent, usually to correlate that if I were making a thirty thousand dollar product per month, you would need to budget approximately fifteen hundred. dollars for the launch cost of that single product, so this just breaks down for those different percentage launch estimates and different revenue levels of the products, how much you would need to budget for launch, then all you really need to do is look , what I do? I think my gear estimate will be how many months of inventory I'll need to purchase given the production time and whether I'm putting it together on a plane or transporting it by sea and then it gives you a percentage idea on the launch cost and a few other things to keep in mind.
Please note: Shipping cost is usually two to ten percent of the product, depending on size, quantity, ocean versus air, etc., and then you may have another two to ten percent cost to carry it from the port to an Amazon warehouse. So add this up, you don't need to be too scientific at the product research stage, but if you have a budget of 5k you shouldn't be looking for products that make 50k a month, it's just that the math doesn't work, so This helps you orient yourself. Okay, so let's dive into the fun stuff, which is how we discover products and product ideas and then validate them.
My number one approach again, where I get about 90 percent or more out of any of my products. The ideas I have and ultimately launch across the brands I manage at Amazon are to map the customer hero journey. Step into the shoes of the customer archetype. Follow which products they want to buy and solve problems. So in this example and all the examples we are doing today for product research strategies. I'm going to enter the mind of a hunter. Don't get political. I don't care if you like to hunt. I don't like hunting. I'm not a hunter.
But again. It was kind of an idea that came about based on a good friend of mine who is deep in the hunting space and I was talking to him for the last week about his journey as a hunter, so let's sort of delve into that, like this So the first thing I like to do is map all the core needs and core data dumps of all the products, things and products that people buy, to immerse myself in the customer experience of a hunter and talking to my friend looking at some of the influencers in the space going into some of these Facebook groups. um I just went through and I'll call them like 15 to 20 ideas from the beginning, like basic things that most hunters need, so there's archery targets, there's gun targets, hunting vests, waterproof coveralls, hiking boots. hunting, a hunting backpack that has very specific things so you can carry meat and all this other kind of crazy stuff.
If you're a hunter, you probably know what I'm talking about. chair because sometimes it's a waiting game and you're there for eight-plus hours so there are hunting chairs, rangefinders, so if you find something, how far away are you hunting blinds to camouflage yourself so the animals and the birds don't can they see you? What do you establish if you are a bird hunter with a first aid kit, many hunters are out for more than a day, in many cases sometimes a week, so if they are in the middle of nowhere, you know tens of miles from distance from where they started if they have problems, they need to be able to fix the heating pads again because they can get cold.
Hunting bags. I didn't know anything about this, but apparently there are nylon bags that if you end up killing something and hunting. You process the meat and put it in these hunting bags so that it is self-contained and doesn't get blood everywhere. Crazy knives. Glasses. Protection against sound. If you are shooting a gun. Binoculars so you can see things. Binocular harness. A lot of people have vests and harnesses where they can put their binoculars and then a Gilly camouflage suit, like some of those crazy military, military, things where you have all those crazy blades and stuff on top, um, Gil, it's a something popular, so those are some of the top needs again, if you really dig into this, you can probably get from most categories 30+ top ideas and things that, as a tradeoff, if you're a customer archetype," I'm going to buy into the space, there's aspirational stuff too, so it's like, hey, what do I buy just to get into the space and then that's when I'm an absolute fan of something that's the kind of customer archetype that we want to take advantage of. what are the aspirational products and things and ideas that we can aim to buy, so a lot of hunters, when they dig into this, especially bow hunters, they become familiar with the physical aspect, they need to train, they need to be able to carry. several hundred pounds for miles and miles miles if they are successful as hunters, so nutrition is part of this.
There's actually a brand here that I mentioned called Mountain Ops based in Utah that has a line of supplements aimed specifically at hunters. There are training tools. you know, preparing for hunting, like weighted vests, they hike, they do weight training, they do crossfit and there are all other types of hunters based on training methodologies that come out, there are electric bikes if you get really hardcore and want . to go miles away, you can get an electric bike, you can get one of these off-road platforms where you can take an off-road machine deep into the wilderness so you can go look for animals and with that there are all kinds of accessories with the ones that dress things up, if you're really interested, especially if you're a bird hunter, you're probably going to get a dog, a specific breed of dog that can help you hunt, and if you have a dog, they have their own. nutritional needs they probably have a training collar that you may need they can wear a vest to keep them safe they can wear booties they can put wax on their paws there are all kinds of crazy things even within the hunter animal ecosystem that you can get into and then there is the expedition cure for people who want to be really legit, they usually plan a whole year for a week long hunt and with that comes the camping accessories, all the things to get where they need to go and there's a whole ecosystem of products there, The important thing is, especially if you are one of these customers, map your own personal journey on what you bought, what you think, get into Facebook groups, access the community, ask questions, look at influencers, look YouTube videos on the Dive deep into the minds of these customers and follow the product path they have and through that, you can cross-reference Amazon to see if there are unique opportunities.
I've put some influencers here that I just wrote about. in influencer search and influence.co has really good category lists for who are interesting influencers in the space and then you'll find key influencers like you know them even through searches and tapping into the community. The same goes for Facebook groups. just go in and look at some of the Facebook groups in the space, go into them, especially the private ones, and participate in the conversations that are going on and then I'll also list some brands again. I'm talking to a friend of mine who More or less knows the brands in the space, lists all the major brands and starts to understand who are the multi-million dollar players, even nine figures plus, who are in retail, who are known authorities in the space and they also understand what their products are.
So, through this exercise, I'm not going to go through it because of a matter of time. I'm not going to go over every one of these, but what I did do was highlight some interesting guys through this that seem to be interesting opportunities on Amazon. I'll use the hunting chair as an example. We're not going to go through all of them, but you'll see what I was looking at here, so the hunting chair was one of the things that I took advantage of, so I just want to use like as my main keyword to find that particular item, so if I'm looking a hunting chair, I'll type hunting chair, it's not rocket science, right, and then I'll want to do it first Scan and just look at this market.
I'm looking at the prices. I want to see prices above $25 for most things. I just don't like to feed product prices below 15 uh because it goes away. Limited quantity for advertising, so I'm looking at prices. I'm looking at star reviews. I'm not too scared of reviews in general. I know my skills, but I also don't want to see 15,000 reviews on all the top, you know, 10 articles because it can be very difficult to compete, so I want to see opportunities here, so 318 definitely doesn't scare me 133 doesn't scare me, I like them a lot these prices. In this first one, I see that three of the four are black, so I'm already thinking, hey, there's a visual differentiation here, which is nice.
This comes down to Amazon's editorial choices. I'll make a video later. how to get into publishing there are some unique opportunities there, I like this, like there are things across the board that don't scare me too much from a competitive standpoint, so I do that first scan and then also get back into the extension of Chrome helium 10 if you don't have helium 10, sign up for a free trial through my link or a heavily discounted trial through my link if you don't have it yet, so just scan here as pretty decent. Volume 25,000 hunting chair searches. I like that there's probably a ton of different niche keywords that I can look at and then when I scan here, I like this income range, like I'm, you know, so low. from 10 grand to some heavier hitters, but there is a pretty small pool, definitely unique opportunity for me to make at least 10,000 dollars a month or more, so if that fits my budget, this is something that I would totally play So that's what I'm seeing, some of these were like disqualifiers just because there was too much competition, the price wasn't right, it was too spread out, there wasn't enough demand,product validation basically where you go through a series of different

step

s, we validate things like Amazon analytics, hey, you pass that sniff test, do you have the right budget range for what we're going to do and be successful at?
If not, we disqualify it, then we analyze the keywords using approaches that I'll link above in terms of deep keyword analysis to validate the keyword demand and then we do a factory evaluation on the return on investment once we start calculate factory costs all the way. samples and then launch the product, so what I would basically do here is on this uh and this Trello board again hit 100 likes and 100 comments. I'll link it to the sheet so you can copy this Trello board if you want. that's kind of highlighted here, all of these ideas, I would basically put them in the product parking lot, so let's use this as an example, this hunting pop-up blind thing that we found in one of the niche ideas, let's add a card to Basically I would add a card.
I would go in here and I would like a link to some sort of product search to get an idea. Save it, so I do this for all the ideas correctly and then that. shows Hey, these are ready, I think they're legit, so I would move it here and just do an assessment, like what are the competitors doing, what's the budget, what are the reviews, what's the differentiation, we did that quickly. on helium 10 in the chrome extension just to check it out, if it is approved then I will include it in the budget analysis. This is where I would reference again the Google Budget Sheets that I'll link to once you get to 100 comments, 100 likes and just say, Hey, am I in range if I make 20-30 grand a month on this? ?
Do I have the money to be able to pull this off? If I don't do it, there's no point in spending. time analyzing keywords, there's no point in communicating with suppliers, there's no point in thinking about the offer and what I'm going to do like you know this is right, so if it's dead, I'll basically move it to the ideas column dead on the far right just to show, hey, I looked at it, it didn't pass my sniff test, but if it passed, it would go in. and start the keyword deep dive activity, so let's come back here, let's go to this, okay, this is the blind, so let's go to the Chrome extension.
I would be a little bit more scientific about it, looking at offers, but One of the cool things you can do here is go in and just select call it tenacions right three six seven eight nine ten and then I can hit this run button on brain which will bring up some of the Keyword stuff again, I'll link to the Keyword Deep Dive Masterclass. It's another video with a unique methodology that I implement and I would basically run you through that process. It's basically extracting all the keywords from these boom asins, so we have to do a couple of quick filters, minimum search volume of 100, I'll apply those changes and then export the csv, so once I've exported the csv blind hunting, I'll import this sucker and replace the data in the selected cell. and boom, so I have all my raw data on this and whether you do it or if you scaled and created a team of VAs and other people on your team that can do it, you can also have your team do it, but that?
I'll basically do it here if you move to the keyword stage. I'd say, "Hey, this is ready." Keyword analysis is ready. Save it. You can tag people on your team so they know it's ready and then they can execute the process. Deep Keyword Analysis What I'm looking for in deep keyword analysis is two, one of two things: One, there are only a handful of people who do very well with keywords in the space. If so, that's a good sign that I can address it. or two for people who have great keyword coverage for keyword market share, aren't they really that good in terms of their bid?
Is it just a brand that is rated for a lot of things, but could kick their butt? keywords doing more with my offer. I'm looking for those two things, if those two things are merged in the data, then I'll pass them to the next

step

again. I have a keyword masterclass included in this. More depth, but let's assume that happened, we ran the numbers and it happened. Then I would move it into differentiation analysis and that's where I would look back at all the things here and say, "Hey, what can I do differently?" The interesting thing about this is that it is very similar.
Many of these things look the same. So can I make something with a different camouflage pattern? Can I have a unique shape? Can I make it easier to install? Can I make it smaller and bigger? What I can do? do to differentiate you, you need to know why this is something so important that most people overlook if they can't identify what you can bring to the table, why a customer would buy your offering no matter how good the data looks, no matter how good the data is. how good your research was, you are not going to be successful, so at this stage I would look to identify and list all the things I could do differently and the ideas I have, once I have them then I am looking for factories that can potentially build it, so I will leave it to the next stage and discuss frankly with more than 10 factories and make a separate video on how I examine and analyze the factories, but looking for the best ones. factory to work with and then drill down into the factory costs of what I want to build and manufacture and then run those calculations to see the different prices that I think I can sell it for.
If I have enough payback, my ROI is over 100. Ideally it should be north of 120. Can I get a deal that fits my budget? What do I want to do with the product terms? In terms of production, does it make sense? Can I design the size in the right way? All these things go through factory investigation. and normally I'll go closer to 10+ to narrow it down once I've narrowed it down to say the first five, usually it will be between two to five factories, I would at least get samples so then I'd move on to the sample once we have it, assuming the sample works.
I say, "Hey, this is the factory I want to make." I have a differentiated product. The keywords "check" match my budget boom. I'm ready to throw this sob and make a million dollars on Amazon, so if it passes all that sampling stuff, then I push it to start the queue and there's another process that you guys have seen in depth with my case studies that I jump into the launch queue so that's it guys if this is your first time here hit the subscribe button. It's not uncommon for us to do deep content like this, which is a free course level from someone who is actually building and growing legit seven-figure Amazon. brands that are not a bs guru hope you enjoyed it again if you don't want to have access to all these spreadsheets my outline my trello board in the product validation process everything we talk about in this video like comment down once we get 100 of each.
I'll put a comment at the top so you can access it. Obviously, there will be a lot more content coming out of this. We'll be making videos on each of these topics, so keep going. and the journey in the months and years to come, we will delve into all of these things in more depth, but as much as I was able to do in less than an hour, I hope it was valuable. I hope you saw things you haven't seen. Elsewhere in terms of tactical approaches and strategies, particularly around product idea generation, I hope you've understood a different way of thinking about things: product research is about the customer, not the product.
I hope you found value in how I analyze and release things. through a set of ideas with multiple checkpoints to ensure that before launch you have a high probability of success with your product idea, that it aligns with your budget so you can achieve it financially, and that you can replicate this process over and over again. over and over again to snowball over time to over 83,000 per month, meaning they are generating over a million dollars in revenue. The Amazon brand guys hope it was valuable. Enjoy Thanksgiving week as this video is filmed in the United States.
I can't say how grateful I am for this community, it's so much fun doing this for you, it's so fun to see the comments, the committed people who are implementing strategies and making real changes in their lives and in their businesses. I support them. thank you for being here, thank you for supporting me, I will return the favor every chance I can, love you, cheers, that's the product research masterclass.

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