Chelsea New Shirt Sponsor! | Top Sports Tech News #68

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as always, $25 million offer for figure eight, this is a company that does exomuscular musculoskeletal measurements, can you do it right? Basically, it helps you through its sensors, it messes, it can assess what is really happening within the admuscular and skeletal level of your body especially helps with injury prevention and management with rehabilitation, so 25 million for them have Of course, solid applications in the world of

sports

. Clearly another company that raised around five million for the VR treadmill. The VR treadmill company Omni One, um, so if you have I've seen Ready Player one, which is the future that everyone is talking about when it comes to virtual reality.

This is basically that product. There's no video in this article, but if you go to their website, but two weeks, but two weeks, you'll basically see. that there is a guy that is strapped to a console with a moving flow like a treadmill, but it is round and in that space, you can jump, you can move your internal harness connected to the device so that you can move in that space and basically use it for fitness or games or a lot of applications that they talk to themselves and focus more on the physical aspect, that's why they say a virtual reality treadmill, but obviously the applications are many, so virtuix with 5 million more for the Futures app.

I didn't find a public link for this, but our friends at crunchbase have listed a $2 million round and have their security filing with the SEC. I took a look, so two million funds for the Futures app, this is a company where Canada baseball training is like a master class for baseball players, so there are leading athletes who have video content that fans or young children who are interested in learning more about different aspects of baseball can go to this app, so the Futures app raised two million dollars, okay, it's another big deal, but this one has some interesting implications, but this is an acquisition, um tempus x uh, rebranded, acquired a company called bio cover tempestx, we've known them for a while, they've been doing it. data sourcing with a group of companies in uh with a group of

sports

rights holders, including Chelsea, and they've been working with Chelsea for a while, um and other, let's say, tier one teams in multiple leagues in the US US and Europe, so they acquired a company called biocor and they want to create the operating system for sports, there are some companies that have made this claim, sorry, bio-core specializes in obtaining biomechanical data for athletes, tempered sex they have their machine learning Fusion feed where they get feed on athlete data from multiple sources, whether it's video, whether it's wearables, a bunch of different sources, so they're collecting athlete data, the biocore is giving them mobile mechanical data. or biometrics, uh, and this combined entity is called infinite athlete, now the infinite athlete has emerged two days later. as a potential Chelsea

sponsor

, who for sports fans will know that Chelsea is missing a front

shirt

sponsor

, an infinite athlete has apparently stepped in with an offer of something like £40 million for this

shirt

sponsorship, now Bible League, as far as I'm concerned.

I've read that I'm still looking into this deal because Infinity Athlete has ties to Clear Lake Capital, which the owners are a part of, so maybe there's a conflict of interest there or maybe this is just another way to funnel some money into the club the Premier League has yet to make. Confirm, but this is a trend. We could have a sports

tech

nology company that is similar to sports radar, I guess in some ways, but brought it into the new era by collecting different data from different sources. This is a sports day company. that could appear on the front of the shirt of a major European soccer club.

I think it's a very good trend, a very good benchmark if this is achieved, well, that's the story of an infinite athlete who keeps going is a different kind of battle. between Panini and the fans somehow Fans enter this show every week, it seems that this time this is because of a legal battle, so Panini, who has been losing the trading card fight for a while, has filed a antitrust lawsuit against fnatics. saying that Fanatics acquired the rights to almost every major league, including the NBA and NFL. I think the NHL and many others kicked out Panini and say Fanatics has become a monopoly in this space. so they've filed an antitrust lawsuit against Fanatics creating a whole new Monopoly that spans multiple leagues and multiple player associations, so they're saying, hey, this isn't good for the industry because Fanatics has all the rights.

Well fnatic says this is nonsense, no surprise. there, I mean, we suck at our Panini grapes, but you get the point if there is OWN and radic has required caps, remember, we covered this story a long time ago, so they are basically the only name in this industry, but anyone was potentially competition but they're not standing out well enough, so I'm really saying, hey, it's antitrust, or it's monopolistic, so there should be, and can be, competitive fans that say, Hey, did you know that all these fans counteract the demand. say Hey, you knew all these contracts ended just because you didn't win them, it's not our fault and the fact that we won them all is because the rights holders wanted a better service provider and that's the Fanatics matchup, which also You Okay, this is a battle that will continue on course, let's see how it plays out.

We don't generally cover legal stories on the show, but I found it quite interesting, especially in relation to what is now a fairly premium property, the Collectibles Market. uh whether it's physical or digital, it's okay to move on to another market that's pretty premium in sports betting last week we talked about Fox Sport uh Fox bet that they abandoned this market and dissolved their partnership with Flutter ESPN and went in another direction. are getting into sports betting, eh, they had already talked before that they wouldn't do it directly, they would want a partner, they would probably just co-brand or not launch their own sports book, well, they found a partner that's a two-way deal. billion dollars they signed with Pen Entertainment.

Now Pen Entertainment was invested in previous dual sports, but as part of this deal they apparently got rid of Boston Sports and somehow invested in the partnership with ESPN. I guess ESPN is a bigger media partner than Boston Sports, but I don't know if Dave Portnoy, who is the owner and former owner of Boston Sports, would get much of his equity back, so I think it could work for him too, probably it will. he would be happy to get uh Equity which would pay him heavily in the future, but this is another sign of ESPN strengthening its presence in sports and pursuing multiple revenue channels.

The article also goes on to talk about what was covered last week, which is that Disney, owner of ESPN, is still looking for a strategic partner for ESPN. This is apparently a strategic

tech

nology partner. Let's see who will emerge and finally our top

news

of the week is Saudi Arabia's piss pif. um, the public investment funds, this is the royal family of Saudi Arabia, they continue their investment in sports with another sports vehicle, srj, the company Sports Investments, that's what it's called now, the interesting thing about this, no, there is no figure given, um, but The interesting thing about this, you can imagine, is a lot of money.

The interesting thing about this is that it's not just about sports rights and acquiring IPS for events and stuff, but in this article it says quite clearly that there are quotes here. This is to accelerate the trajectory of sports sectors across Saudi Arabia, in line with their Vision, blah blah, anyway, I think I saw the quote in another article, but it is meant to explore transformative sports technology solutions, taking a step more for Saudi Arabia to become a global sports and entertainment hub with also a unique Fan Focus, so they want to talk about technology that focuses on the fan and also about this transformative technology in the space, so this one too It will be a sports technology fund.

It's not just a sports background, it's also a sports day background that makes it. five weeks in a row covering new sports tech funds every week, it's so strange that on the one hand we've seen a big test of new equity firms and they haven't raised that much money, the numbers we'll report in our BC report, which should be published in It's been a couple of months now that there has certainly been a drought in 2022, but at the same time there is so much dry powder that so many funds have been announced in one session in Capital waiting to be implemented, so once again, if you are a sportsman.

The tech founder struggling to find a way to retain this capital will contact you at some point, it's just a matter of whether he'll get to that point or not, okay, this is a recap of this week's episode, sorry, It came a little late, um. I hope you enjoyed it, if you really appreciate sharing and also leaving a like comment, let us know what you thought and let everyone else know that they can check out all your weekly sports tech news right here, see you below. bye week