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Boeing & Airbus - Wer ist die Nummer Eins? | Dokumentation | Real Stories Deutschland

Jun 15, 2022
welcome to the world of

real

ly big business where unit prices are up to 100 million dollars and billions of contracts are concluded to build and sell aircraft the business model is unique in the world developing a new aircraft can take ten years and over ten billion dollars devour and need the stamina of a marathon runner every order is a tough fight this is not fair competition it gets too tough these not in this world heads of state become business representatives of their industries nationals is about conquering the sky and supremacy in the world market while

airbus

is also a duel between two continents the common market is worth 150 billion dollars the story of this trade war is a thriller 1968 the largest passenger plane in the world world at that time is presented to the astonished world public in the united states the

boeing

747 for decades brought the so-called so-called jumbo jet

boeing

has been making big profits and has been the controversial market leader among widebody jets since the end of world war ii the sky belongs almost exclusively to americans the big three mcdonnell douglas loosens up and number one only the 707 is discounted The best-selling boeings flew non-stop over the Atlantic.
boeing airbus   wer ist die nummer eins dokumentation real stories deutschland
Boeing supplies any aircraft the United States demands, not only for successful airliners, but also for legendary military machines like the B17, the Flying Fortress in WWII, and the B52, which dropped countless bombs on Vietnam, of course, the Air Force. one the president's plane is a boeing and dem french president de gaulle has no choice but to cross the atlantic aboard a 7 and 7 at least it has a french name the medium and long jet age long distance flights are increasing rapidly But the European aircraft industry is just a bystander in an economic boom in which the two American companies won brilliantly and singlehandedly, European aircraft manufacturers had previously only launched small domestic projects, now faced with the choice of building under license to the Americans or join forces and take over the quasi-monopoly that controls drive-in theaters. or the Franco-German leadership initiates an extraordinary joint project in 1969 all the companies involved contribute their knowledge to jointly develop a competitive aircraft the

airbus

the merger was pure self-defense all the companies in the airbus consortium had previously pursued plans for their own aircraft to reaction and these were regularly from american superiority has been destroyed and typically europe all should and want to get involved the british supply the wings the dutch the landing flaps and the germans the fuselage final assembly takes place in toulouse france it is not more complicated with boeing on the other side of the atlantic people smile at the european idea with its complicated logistics time boeing airbus doesn't know how to use french english and german at all they want to build a plane together that probably won't work one eats in protection the others in centimeters probably I had it all forget that we already built s the concorde together with the british airbus wants to compete with boeing first on medium-haul routes 1972 the first airbus a300 leaves the factory in toulouse the plane with 300 seats also only has two turbines the competition has three or even four-engine machines in its presentation I went co-pilot in the cockpit we presented the airbus along with a concorde many heads of state were there the entire executive floor of aérospatiale and we still had their maiden flight ahead of us the next day the concorde had taken off long ago when all the circus finally ended , we parked the plane at the UN.
boeing airbus   wer ist die nummer eins dokumentation real stories deutschland

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boeing airbus wer ist die nummer eins dokumentation real stories deutschland...

From what happened we had to see how everyone wrote to the concorde and he was only interested in what disappointment had barely left, the head of the Bern plant approached me and told me the shoes that the four European countries with a fat course have just put on these fat the cow has been fed for years they finally want to report but the competition is far ahead the boeing 747 has proven its worth therefore it is used by all the major airlines even the european air france has even called for the jumbo jet as one of the The first airlines to have airbus had to do it so no one had to worry about boeing however the american competition on the other hand was closely watched in the early 1970s the focus was on the runway and lockheed the which they had relied on three -engine plane, the two are only supposed to fight each other, maybe after that we will have one less competitor and we don't give a shit about the a300, even if it should work. i can do better i saw the potential of the a300 aprilia did the test flights and the a300 got its certification after that there was nothing else to do so we decided to play the agents ourselves with the notification of the technical director we flew around the world setting the aircraft the air show in sao paulo this is how we contacted the airlines funny way we as engineers and pilots believed us more than any salesperson we did not advertise any product but we said our plane is the best and we could explain why on the continent American, Airbus has no chance against Earth, so it launches a sales spree to India and other Asian countries first, a strategy that pays off years later than the economic market in Asia, but is barely Orders have been received, even European airlines remain booked until 1974 First four Airbus aircraft Euge sells Prestig project European io just doesn't want to take off the European aviation industry had a miserable reputation we had no innate customer service at the time that was a foreign word to us we have our aircraft maintenance costs penniless but it has long been knows in the industry that the manufacturer these costs airbus takes over a new era for the customer the time for engineers is over managers must now drive the business forward the 46 year old bern team takes the helm the old the reputation of a sales genius ahead first has to prove himself in india born in kolkata and usa at lunch time in hotel 15 people from boeing sat on the right and 18 from lockheed on the left of us and they all had what to look like a cake was brought and the indian airlines delegation sang happy birthday bern to me because they smelled the roast despite the successful agreements with i ndia airbus still lan ge no global player what is missing is the us market the attack on boeing on home soil i left we offered an upgrade so to speak how to succeed from business class to first class they just sent their marketing director with us to conclude the contract, for example the boss wants the politicians to conquer the united states market airbus is increasing its participation former astronaut frank borman now the boss of eastern airlines has to renew the fleet of his airline bernard makes him an irresistible offer the sales trick i got from my dad you leave one for roll royce customers over the weekend and you bought it on monday my job was on the line as we want four new planes provided free of charge for 6 months big risk because used planes depreciate hugely in this case it was about $200 million, but he would take over after 100 crews left.
boeing airbus   wer ist die nummer eins dokumentation real stories deutschland
Have you gotten used to this sight? It takes a while to get used to the logo of an American airline on a plane that wasn't built in America. Boeing sees this as a declaration of war. Airbus has barely tasted success in the US. and american politics mixes with you you took the planes out of service because the stewardesses on the airbus got a surcharge suddenly they had a lot of pimples on their face and where did the skin reaction come from i flew to the united states with an air france doctor and quickly found the cause was the problem the signal color of the eastern airlines life jackets the flight attendants had demonstrated daily how to put them on and they would break out in a rash the problem was fixable it had nothing to do with the a300 but it happened on an airbus the conflict is widespread and busy the united states congress wants heavy fines against a first time imposition of irbus the dispute takes on a political dimension i am only running the business airbus lent one of our airlines four planes for six free months that was nothing more than a subsidy and therefore a distortion of competition frank borman is not intimidated by co come in and order 32,300 die motors the components and systems of the aircraft have convinced us to buy more because we believe that by the turn of the millennium it will be the most coveted type of aircraft in the world the aircraft were sold at a ridiculous price, so which were perfect for a financially troubled airline like eastern airlines airbus sold the plane below production cost and made a loss on this deal our first contract with the americans was the door to the japanese market guys so far closed i got into business with the japanese ones on point because now a reference from the united states has to show from america now it is the turn of soon the engineers are working on an airplane that is supposed to take the airbus off the market in september 1981 the boeing 767 is presented its similarity to the a300 is unmistakable the balance of power between competitors has shifted keep a close eye on the competition and copy others you have to evolve and never underestimate others an entrepreneur overly conceited vision when they created me constantly it was my job to break boeing from deadlock get to work airbus's answer to the 767 is not long in coming it's the new a 310 the competition is like an exchange of blows and both parties want to score points we had good sales prospects and we already had 60 of the new a310 in europe and eastern airlines that meant that we were the first who no longer had to hide from the big guys Americans had caught up at the Paris Air Show in 1979 despite the fact that the Airbus technical director was self-confident about the American competitor, the 767.
boeing airbus   wer ist die nummer eins dokumentation real stories deutschland
I would like to say the following: many airlines have opted for the a310, even those that do not consider themselves pro-european, the next 10-15 years will be exciting on february 14, 1987 airbus strikes back again all m iradas are on in toulouse that day airbus boeing steals the spotlight for the first time 2,000 guests, including many heads of state and delegations from 36 airlines, take part in a spectacular celebration the new medium-haul aircraft appears like a pop star airbus a320 at the stage the new head of airbus has the honor of accompanying princess diana to the christening of the plane the glamorous party makes boeing green with envy but meanwhile washington has set its sights on airbus again the white house threatens sanctions if the german and the French The government continues to subsidize the construction of aircraft The complex of Space-High Collections or Nord Stream Show Budget The same size of the industry Here two market economies that work differently collide, but both parties pursue the same goal: they want to help to one of its key national industries.
The main difference. is that boeing the development costs of a new passenger plane are completely self-financed airbus received the money from the state and only had to pay it back if it made a profit on the plane in the eyes of the united states this was financing without any risk at the beginning of the 1980s president reagan launched a multi-billion dollar missile defense program living in cold war times he won't mess with his european allies he was very successful at the time the group benefited greatly from reagan's weapons measures boeing around the united states government airbus simply wanted a s the gun goes off after this warning shot the people sit at the negotiating table in 1992 the europeans and americans agree to play together the agreement on trade in civil aircraft was extremely important to Europeans initial state funding of the airbus program has now been officially approved and has been on the other hand, boeing can finance 6 percent of the development costs of an airplane with indirect subsidies from the pots of the department of defense or nasa this is true but not everyone wants to stick to that the agreement has less one year ago when newly elected president clinton visits a boeing plant in an unusual location harshly criticizes airbus's european support again bill clinton completely questions the europe-us trade deal also accuses airbus of distorting competition and shuts down the world trade organization 1 but its all a diversionary move boeing has e r just announced a wave of layoffs the reasons for this were the recession and a cyclical economic slowdown in the aviation industry but no one took the opportunity to place the blame to the europeans and to airbus for that, then carry on as usual, both sides repeat it over and over again. same ac uses the americansthey clearly subsidize their aircraft industry we tried to find an order of magnitude that was not an easy task even without the revenue from the gigantic us arms orders we estimate around 23 billion dollars in ten years boeing has had the civil and military markets from the start needs met boeing had received its first order from the united states navy and built a trainer aircraft for them our company has done well to always take a two pronged approach economic cycles in these markets are staggered the fact is that every government has an impact on its national aviation industry, whether it likes it or not, it happens all over the world, both in russia and china, in europe and in the united states, only the type of funding differs, we could invest our money more sensibly than throwing it down the throats of legions of lawyers on both sides of the Atlantic but I am willing to give After a few more laps with them one keeps raking but at Airbus the business is gaining speed more and more airlines are opting for the A320 but this time the Europeans are not convincing with sales discounts but with technical superiority with the A320 Airbus has a technology completely new was introduced that made other aircraft look old computer aided fly by wire control can automatically compensate for changes in flight path without pilot intervention classic control mechanics replaced by electronics new electronic control and the associated success of the a320 inspires the imagination of the company now they want to dethrone the market leader boeing but where is it still impressed and celebrated in 1993 with the launch of the thousandth jumbo jumbo itself the message is clear we are still far superior to you in our business we think extremely long term d it usually takes five to ten years from the planning of a new aircraft to its market launch and after that it is in service for decades boeing and airbus airlines invest a lot of money and time in each new type of aircraft if it will ever make a profit it cannot be planned with the airbus a340 finally gaining a foothold in the hotly contested market but boeing is one step ahead they have an aircraft in the works with the same seating capacity it is completely computer designed to customer specifications i started exploring the possibility of designing an aircraft completely new that would be better than the a340 we started at 0 and had ambition to build a great aircraft we did not want to take the airbus out of the market to convince our customers that we should be more in 1994 where i faced the competitive situation and finally brought out a good aircraft the 777 is great the whole program is great the competition also means i can participate

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hopping from one plane to another the airbus four-engine plane is dismissed as oversized and fuel-guzzling the a340 is the first big strategic mistake even loyal customers hail air france we quickly came to the conclusion that the boeing 777 300s and no the a340 600 is the best aircraft for our future after numerous discussions and tests the choice was clear to me then i still had to inform the largest shareholder of airbus and air france the french government i made an appointment with prime minister lionel jospin and he our they explained the decision and they probably told him that I regret his decision, but if it is the best thing for the company to found it loki called the compagnie fed will like glory balls from today's perspective it was the right decision - and fulling the a340 no longer know will produce the entire program was put together years ago where sony was pleased air france klm has the second largest 777 fleet in the world and only air france has third largest fleet dendermonde you know willi 777 in airforce called airbus money machine survive defeat because you can do good business in asia that you can do good business there from the start presence was supposed to be worth it now they are being asked planes when air traffic grows you have no influence on that it depends on the development of the markets but you could see that the european economy was in recession the asian economic area was just beginning to take off at the end of the 90s airbus is active on four continents in china singapore vietnam india brazil australia in the united states in the middle east and in europe only great britain is left out but a 100 million jet is not sold just like that 1996 us airways wants to renew its fleet the airline is a loyal airbus customer stephen wolf is the contract boss gi is ready to be signed, but then Chanson has to go all out.
We meet in the morning at the Washington office. It's just the two of us and he presents me with a list of 25 negotiating points I mean surprise people had to get their notice later some of me anyway I go through his list quickly and now tell me these points are clear and we don't have to be tragic about them until we go to discounts i went on a diet at the time and lost weight thats why i was scared i got up but unzipped my belt i dropped my pants and said end of trade fern josef young laughed out loud and he called his secretary I got dressed quickly then we toasted with champagne the little striptease is richly rewarded the order from the americans 400 planes which is one of the largest orders in civil aviation but the counterattack from the united states lets me arrive soon in 1997 boeing is 13 billion dollars on the table and takes over its competitor mcdonnell douglas a heavyweight in the united states defense industry philipp condit does the tr ato for boeing clear combination the two companies will operate together from now on in the world market under the company name boeing will be the world's leading aviation company we have joined forces with mcdonald s to form a financially strong group not because we wanted to strengthening our business for the long term airbus seeks the support of the eu commission and they are reporting concerns where to go now that they no longer have controls 60 but 80 per cent of the entire air fleet this is an attempt by airbus from the market we have ignited brussels unsurprisingly the europeans are threatening to veto the merger once again competition is taking on a political dimension brussels is demanding various concessions from boeing the company should give up its exclusive contracts with various airlines has ours i accepted a proposed solution we drew up in the last few weeks exclusive long-term contracts are out of the question I am very satisfied ho the commission has been able to assert itself in this alliance airbus and boeing now share the market with each other the american The aircraft manufacturer remains the leader at the end of the 20th century.
The Boeing group has a turnover of 58 billion dollars. Airbus consortium reaches $24 billion. But for the first time it sells more planes than bonds for 1999. the European civil and military aviation industry under one roof and if there are only three companies left in the world producing helicopter rockets satellites we will be one of them in the year 2000 the big companies aerospace companies in europe which, among other things, build the eurofighter and ariane rockets together to form EADS the importance of the french and germans in the merger taking it is immediately clear signing the contract is a top priority the new group has sales of more than 20 billion dollars, less than half of bonn EADS wants to score points in the year it was founded and decides to develop the largest civil aircraft of all time name of the project a 3 xx known today as the a380 for 600 passengers the costs planned eleven billion dollar development projects are just as gigantic the 747 monopoly will be broken the US rival is pursuing a comprehensive strategy different mind the 787 dreamliner with space for only up to 300 passengers and made entirely of composite materials a light jet and therefore low fuel consumption we have prepared an extensive market study the basis was the development of our sales figures the result was that in the next two decades only 540 wide-body aircraft aircraft such as the 747 dash 8 and the a 380 will require 540 aircraft out of a total of 38,000 that will sell an insignificant niche ready n in 20 years there will be more than 100 megacities and there will be a need of large aircraft in china, for example, international air traffic will grow explosively and the a380 will play an important role in the competitive struggle, the two companies are similar and do not give each other anything, but they do so with a lot of this cultural difference, philipp condit gets to the point that if Europeans and Americans met for a soccer game, some would come in shorts with a round ball. and goal net they would say that they only play with their feet the others would help and appear with shoulder pads and throw their ovoid ball and pass both sides would learn convinced that they are right at the beginning of the new millennium strikers in civil aviation are changing, airlines low cost are crowding the market and the gulf states are buying planes by the hundreds according to engineers and industry managers now customers have to say no matter how many planes to build you need a buyer like me so you can keep producing if you have no customers you have nothing to do depends on the demanding customer potential customers are not just in civil aviation in the early 2000s airbus and boeing a bitter fight over a highly lucrative arms contract because we only hate small arms language a balance between the two commercial areas which was a wise decision before that because the aviation business ci vile collapsed after the lucrative arms contracts then financially secured the company after the terrorist attacks in 2001 the us air force to renew its aging fleet of tankers these machines are needed to refuel fighter jets in the air and ask how much land did but then airbus offered in the tender for the order of airbus tanker aircraft with a variant of the a330 now orben which is an excellent aircraft and railway has been applied with a 767, a machine that is already obsolete at this time it is a business of a century 35 billion dollars for 179 tanker planes the story will go on for ten years and several heads of government from both sides of the atlantic negotiate with him it is not a big surprise that boeing wins the first bidding process but after specific allegations of corruption the decision is declared invalid new game new luck to score points with those who take the s decisions in the capitol airbus joins Northrop Grumman the US company specializes in weapons technology the assembly of the tanker planes will take place in the US the verdict will be announced in February 2008 the usa. a flag on this fat pig is far from an american plane the united states air force has to be born He decided to the best of his knowledge and the best plane was the airbus which you selected but the us congress which has to approve the budget, he said he won't get any tax money for the airbus tanker plane, we won't pass that half a year later shortly after the presidential election congress a new bidding process for airbus can only surprise the onlookers the election from democrat obama means the cards have been reshuffled and politics is also getting involved again we have announced fair competition it was about purchase price fitness for use and maintenance costs boeing won products from engines to assembly 100 percent in the republican area in the south boeing locations completely democratic connecticut engines withdraw assembly everywhere the democrats were in power they won the elections in 2008 by a landslide now the order must adapt to the new political balance of power n europe complains bitterly at noon to dad one and the same europeans the situation is already the methods for political paton jimmy connors songs that was right where airbus on the other hand complained when my employees complained boeing was fighting hard and politics came into play bring videos i said how would we behave if europe issued such a large tanker order and where i would try to wrest them away we would do everything we could to win this battle after airbus lost this order you had to strategically reposition yourself in US supporters you needed more political and social support that in the end the planned investments for the tanker flowed into a factory of a320 in alabama in september 2015 airbus opened its first assembly plant in mobile alabama the company european company has come to america airbus is now the boeing one real global player d he not only supplies the world market but also produces outside his own continent jin jin and mobil represent internationalization ten years ago there were both plants not ten years later we it took until we decided on jin jin and three years ago we decided on final assembly to mount on mobilepreviously we had development centers in these countries we also have large maintenance contracts there step by step we have become more international and have increased theinfluence of our company boeing also offers worldwide we have thousands of suppliers some in the united states many in europe and other continents we are both global companies how not to leave it in the name the competition between boeing and airbus is nothing more than a duopoly duopoly means that two large companies dominate the entire world market both have locations all over the world employ the same suppliers and have the same customers share the tour of market globalization and what is the result of a duopoly innovation falls by the wayside planes have looked the same for decades always have fuselage and wings still no flying wing no detachable passenger capsule no innovation competition heritage means progress for all planes today are so much better than ever we all benefit from it what What matters is how you get the biggest piece of the pie when it comes to your cutting edge industries the countries will always be writing the current rivalry between boeing and airbus is good for the market and good for both companies this is how we keep new entrants out of the market adia brazilian di rossi loris airbus and boeing can read adia as they pursue a common interest in securing the three billion dollars that will boost aircraft sales in the is why yesterday's rivals are practically best friends today

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