Apple unveils iPhone X

We have one more thing We have great respect for these words and we do not use them lightly Our teams have been working hard for years on something that is important to all of us The future of the smartphone The first iPhone revolutionized a decade of technology and changed the world in the process now, 10 years later, it is only fitting that we are here on this day to reveal a product that will set the path of technology for the next decade. This is the iPhone 10. It is the largest. a leap forward from the original iPhone and to tell you all about it.

I'd like to invite Phil to back up Bill. Thanks Jim. I think you can imagine there are a lot of people at Apple who didn't get much sleep last night preparing for this. is this this is so exciting I mean it's quite a scream it's beautiful to look at it's incredible to hold the screen it fits edge to edge from top to bottom it goes to each corner where it follows the closed curve of the design and it's glass on both the front As on the back using the same super strong formula as the iPhone 8, the ban is made from surgical grade stainless steel that is durable and is polished to a beautiful finish and watch how the glass and stainless steel fit together forming a bond keep going. surface from front to back there has never been anything like it is designed to be water and dust resistant at a microscopic level comes in two beautiful finishes space gray and silver each has incredible depth in a pearlescent essence to the color of the glass that the iPhone has 10 a completely new screen which is called super Retina display, the love for quality, responsiveness and efficiency is really a breakthrough in mobile screens.

Start with the super Retina display which is 5.8 inches diagonal, it has a resolution of 24 36 by 1125 which exceeds 2.7 million. pixels is 458 pixels per inch now this is the highest resolution and pixel density ever seen on an iPhone. It's amazing how this larger screen can be packed into a phone that fits so comfortably in our hands the super Retina display uses OLED technology this is the first OLED screen big enough to be on an iPhone Traditional OLED screens have had great benefits like high contrast and resolution and the absence of backlight means you can make them thinner, but they had trade-offs and brightness and rich colors and color accuracy at least compared to our Retina displays, but the Super Retina display surpasses all of these shortcomings and lives up to everything we expect from an iPhone screen.

Plus, the new Super Retina display supports HDR in both Dolby Vision and HDR 10 formats. It has an incredible million options. 1 that is the best in color accuracy, integrates our exclusive 3D touch technology directly into the screen and, like the iPhone 8, includes true tone. Now all this innovative super Retina display technology is great, but what matters is the bottom line. is to enable a completely new experience that is more fluid and intuitive, so let's start with the simplest: how do you wake up your iPhone 10? You can certainly lift it to wake it up like before, but now you can also just tap the screen and it wakes up.

So far, with the screen going edge to edge and top to bottom, there is no more home button and this is an important part and a big step forward in the iPhone user experience, something that would be used hundreds of times a year. day, so tasks are an opportunity. rethink how the iPhone should work and how we can improve it, so now when you want to go to the home screen, just swipe up from the bottom and go home. It's that simple, it's that easy, it's incredibly fluid and once you do it. The first time you will know that there has never been a better way and it works the same system-wide if you are running an application like Mayo and you want to go home, what do you do?

Just swipe up from the bottom and go home, it's that easy and intuitive, it's much nicer now, the same fluid gesture also works for multitasking, so if you're in an app and want a Multi-task, just swipe from the bottom, pause for a split second and you're in. multitask and then you can tap any app and jump directly to it. We also use the home button for Siri, so how are we going to do that now? Well, of course, you can just talk to your phone like before and say hello Siri, now I've done it. Don't turn off anyone's phones or now you can press the side button that has become bigger once you press it you can just talk to Siri.

I know what you're thinking about unlocking. How do you unlock your phone? iPhone 10, I mean, this has been a very important part of the iPhone user experience since the beginning, the first iPhone, we led the way with multi-touch and created slides to unlock and just protect the iPhone from turning on when you don't want it. so you like it in your pocket, starting with the iPhone 5s, we invented Touch ID, we made it quick and easy to protect all your data and unlock your phone with just your fingerprint and Touch ID became the gold standard in protection biometrics of consumer devices, but we know we can do it. something that is better than the iPhone 10, your iPhone is locked until you look at it and it recognizes you.

Nothing has been simpler, more natural and effortless. We call this Face ID, so Face ID is the future of how we will unlock our smartphone to protect our sensitivity. The information to make Face ID possible required the most advanced technology we have ever created and much of it is packed here in this small area at the top of the screen, we call it the true depth camera system and it is made up of amazing cutting-edge technology, there is an infrared camera, a flood illuminator, the front camera and a dot projector, and that's not all, there is also the proximity sensor, the ambient light sensor, the speaker microphone, all included in this true depth camera system.

It's amazing and this is how it works every time you look at your iPhone 10 it detects your face with the reflector and illuminator even in the dark the IR camera takes an IR image the dot projector projects over 30,000 invisible IR dots we use the IR image in the pattern of dots and we push them through neural networks to create a mathematical model of your face and then we compare that mathematical model to the one that we have stored and that you set up previously to see if it matches and unlocks your phone and this. everything happens in real time everything happens invisibly you don't see these things happening it's amazing it just everything works everything happens to create Face ID we work with thousands of people around the world and the team took more than a billion images and with that they developed multiple neural networks to create Face ID and process machine learning and Face ID.

These neural networks we built Apple's first neural engine. Yes, this is very important in our pockets, in our phones there is an A 11 Bionic chip with a built-in Neural Engine to process facial recognition. Now the neural motor is specialized. Hardware built for a specific set of machine learning algorithms. This is another example of the incredible collaboration between the hardware and software teams. It is only possible on Apple. The neural motor is a state. cutting-edge ultra-fast processing system, uses the highest density computing ever seen, has a dual-core design, can perform more than 600 billion operations per second, and is accustomed to real-time processing of facial identification recognition, but for all of us it's super easy and fun to use when you set up Face ID you just follow the on screen instructions and it tells you how to move your head in the camera so Fess ID can recognize your face that's it you do it once when you set it up and Face ID learns your face, even if you change your hairstyle, decide to put on glasses, wear a hat, so you can do it any way you do it.

Face ID learns your face, learns who you are and adapts. for you as your face changes over time, let's say you start to grow a beard, it works during the day, it works at night and the team works hard to make sure that the face ID can be easily faked with things like photographs with which he even worked with professionals. mask makers and makeup artists in Hollywood to protect against these attempts to defeat facial ID. These are real masks used by the engineering team to train the neural networks to protect against them and facial identification. It's amazing that the team has worked hard to protect your face data, yes your face status is protected with Secure Enclave and an 11 Bionic chip.

All processing is done on the iPhone 10 and is not sent to a server. We require the user's attention to unlock, which means if you have your eyes closed you are looking away and it will not unlock. Now how do we compare that to Touch ID? How safe is it? There is no perfect system, not even biometrics, but as we said before, Touch ID is the gold standard for biometric protection of consumer devices and the data for Touch ID has been one in 50,000. That the chance of a random person being able to use your fingerprint to unlock your iPhone has been about 1 in 50,000 and that's been fantastic, so what are the similar statistics for Face ID: a one in a million chance of that a random person in the population could look at your iPhone 10 and unlock it with their face is about one in a million, of course the statistics are lower if that person shares a close genetic relationship with you, so for example if you have an evil twin that you really need to protect. your passcode where your sensitive data is with a passcode, hopefully you're not faced with an ID, it also works with Apple Pay, so to pay for things you just double tap the button on the side of the iPhone 10 to authenticate and keep it near the payment terminal to pay, it's that easy, fast, intuitive, simple ID base also works with third-party applications.

Their third-party apps already support Touch ID and will work with Face ID, so apps like Mint One Password etrade will work with Face ID, so Face ID is faith in face. No education to unlock your iPhone and protect your sensitive data Uses innovative depth camera system Is trained with neural networks Easy to set up Learns your face and adapts to your face over time Is aware of your attention Works with Apple Pay and works with third party apps, this also defined camera system is an amazing technology and will enable many new and wonderful user experiences. The first, of course, is Face ID, but the team decided to create another great experience with it as well. a fun one has to do with emojis that we use to communicate with others and express emotions but of course you can't customize emojis they only have a limited amount of expressiveness so our team created something called emoji these are animated emojis these They are emojis that you control with your face.

Emojis track more than 50 facial muscle movements. They have been meticulously animated to create astonishing expressiveness. Just look at this. You can see how you create and share an emoji right from Apple Messages. you literally said where are you? You can choose from a dozen different animated emojis to share and express whatever you want to express to your family and friends, which is why iPhone 10 is packed with innovative technologies that enable new user experiences. I'm very excited to invite Craig Federighi. To show you the phone 10 in one, it's like using it for the first time Craig Hi everyone Wow, well I'm absolutely excited to be able to give you all your first live look at the phone 10, this is a phone that I've been dreaming of for a long time. time, but the reality of holding it in your hand is truly something epic, so let's take a look.

Here's the iPhone 10. Now unlocking it is as easy as looking at it and swiping up, and you know, you have to try again. oh-ho-ho, let's go back here and go in, so here we are and you'll see this expansive screen. It's just a beautiful canvas for all your content and gestures. Now I'm just going to go into the weather app. here and you can see what apps look like when they take advantage of edge-to-edge display. Now quitting an app couldn't be easier. Just swipe from the bottom like this and return the app to the home screen.

Let me do it. that again just scroll up let's take a look at the web it looks amazing edge to edge on this screen and your photos of course are beautiful too let's jump to this video just amazing of course it's amazing on the Super Retina. The display looks great in portrait and landscape and of course this is HDR videowith an incredible look. Now Phil told you a little about multitasking on the device. Let me show you. I'm going to jump to the maps and if I want to move between them. my apps I can swipe up and stop them.

All my other apps come in. I can access them with a tab, just lift them up. It's that easy and we have a great shortcut too. In fact you can go back with tween apps just by swiping across the bottom like this, it's really easy now you may be wondering about the control center and don't worry, where are your status indicators in the top right corner, You can simply swipe down and get a control center from anywhere. It's that easy, now let's take a look again. on Face ID because unlocking your phone is incredibly intuitive—you just pick it up, look at it, and swipe up to get started—but it's also incredibly fast now, so I'll do it again.

I just pick it up, you look at it and you swipe it. I do not do it. I don't have to wait and it's also very very smart, so let's say I wake up my phone and don't look at it, it stays locked, but once I give it my attention, it unlocks and I can directly access it. Really cool, now Face ID is also great for Apple Pay, so I was at the register. I can just double click the side button. I am authenticated and can log in like this, now the true depth camera behind Face ID is gone.

It's not just about authentication, in fact, we've expanded the AR kit with amazing new face tracking capabilities that provide a whole new class of augmented reality experiences now that we've been working on one with Snapchat. and I'd like to show it to you now, so I'll release it. You'll see it forms a mesh of my face and now I can select a mask. The tracking is just unreal. Let's look at this one now, look at the details. on the eyes the incredible metallic reflections the quality of the tracking is simply impressive now of course many of us like to communicate with emoji and with an emoji we can now breathe our own personality into our favorites.

It is available as an app within messages. I can go in here and it immediately starts tracking me so I can make whatever expression I want and just take it and use it as a sticker, put it on my message that way. We also allow you to manipulate them in full screen. you can audition your favorites, there are some really cool ones, like the kitten, who is so expressive and fierce, he is a happy puppy, look at the physics in the ears, the pig, we have a chicken and the unicorn, the startup's favorite mythical creature , if you were.

If you happen to wonder what humanity would do if it had access to the most advanced facial tracking technology available, now you have your answer, now they can be so fun you'll want to share them and luckily we allow you to record messages. record a message here for Tim hey Tim I'm not sure what the protocol is here but I would like to call favorite emoji which one do you like hey Tim I'm not sure what the protocol is here but I would like to Call dibs on the box to see my emoji favorite, which one do you like?

Now you can send it with just one tap and it appears as a looped video within the transcript. We are very lucky with our grand finale. We may receive a response. from Tim oh here it is let's take a look take me to your leader wait a minute Craig I'm your leader let's get this over with so you can get your first look at the new iPhone 10 and the amazing depth camera experience real and an emoji I think you will love it thank you very much. Thanks Craig, now let's talk about the amazing cameras on the iPhone 10.

The iPhone 10 has dual 12-megapixel sensors. The dual cameras are faster sensors and wider sensors like on the iPhone 8 like new. color filters, new deeper pixels, there's an F 1.8 aperture on the wide-angle camera and a faster F 2.4 aperture on a telephoto lens, letting in 36 percent more light to the telephoto camera, but The big news about the iPhone 10 camera is like dual optical image stabilization, which means there's OIS at the wide angle of the telephoto lens, which is a lot of magnets moving in a very small space, but it helps compensate for handshake and a Take better photos and videos in low light conditions. a better dual-tone flash with quad LED that has double the light uniformity on our subjects, so let's look at some photos taken with the rear camera of the iPhone 10.

This is absolutely beautiful. Great dynamic range of details. The low noise level makes for a beautiful photo. The textures are simple. Awesome, now there is no shutter lag and that helps freeze motion so we can get a photo like this. Look at that blue sky with little noise. It's absolutely amazing because the OIS offers low light performance, so now you can get incredible lighting. Images like this with the telephoto and wide-angle camera, an iPhone 10 is great for the portrait mode feature that we all love. iPhone 10, you get great portrait modes, especially in low light, an iPhone 10 supports the new Portrait Lighting feature.

Also, this is again a photo taken directly with the iPhone 10, not retouched in any way with a stage lighting effect that eliminates the background. The iPhone 10 is great for stills, it's amazing for 4k video, and like the iPhone 8, it's tuned for our apps as factory calibrated. cameras the new accelerometer gyroscope the performance advantage of the a11 Bionic EQ chips GPU and ISP and our kit is tuned for iPhone 10 now the rear camera that we use so much is not the only camera, of course, on the iPhone we have our front camera In addition , people love to use them to take selfie photos and now with the iPhone 10 and its true depth camera it really offers a breakthrough in the photos you can take for selfies because now with selfies you can also take photos in portrait mode and also .

It supports portrait lighting all the way from the front to the depth camera and people will be impressed, but the selfie you can take with the iPhone 10 is absolutely beautiful, of course everything we've seen works and I maintain it's the amazing new 11 Bionic. chip, we talked all about an iPhone 8, but it's worth going back to the highlights because there's never been anything like it: a 64-bit six-core design, 4.3 billion transistors for high-performance cores for high efficiency, our new second-generation performance controller that uses all six cores at once our first Apple-designed graphics processing unit the new ISP that improves autofocus the video encoder that analyzes motion in real time while you record video the knurled motor and of course the Secure Enclave to protect our face ID data, all this performance.

I'm sure the battery life is affected as expected, so I think it's important to tell you that we've increased it and it's lasting again. The hardware and software teams work very hard to deliver two more hours of For us, all-day battery life is as wireless as the iPhone 8. The iPhone 10 is also designed for a wireless world. It charges Qi through the glass back and will work with Qi charging devices like the ones we mentioned above from Mophie and Belkin. It also worked with third-party Qi devices that are Qi certified and there are many great devices that will start to hit the market, particularly thanks to the iPhone 8, the 10 itself, but we also think we can make the wireless charging experience even better, our team wants to create something that I think we'll all want to use and could actually help move the entire industry forward, so we'll give you a sneak peek of this idea right now, I'm sure. many of you do this I do this I have many Apple products.

I love them and wear them all day. I charge them at night. You connect the cables. You connect the chargers. You carry those cables and charge them with you while you travel. you travel, we think we have an idea of ​​how to make this a better experience and here it is, it's a mat that you put your iPhone 8 or iPhone 10 on and it starts charging and there's a beautiful new interface that doesn't stop. there you can place your Apple Watch Series 3 on it and it starts charging as well and you can place your headphones where the new optional wireless charging case is and it starts charging as well, they all charge, this system has a great interconnect to those who worked in intelligently and communicate with each other to manage charging through a more efficient charging system.

This is not possible with current standards, but our team knows how to do it. We call it air power. We hope people like it and that it encourages others to create. more advanced technology-based solutions like this, we will work with the core standards team to incorporate these benefits into the future of standards to make wireless charging better for everyone, so look for the Air Power charger next year, so that's the iPhone. 10 is the future of the smartphone is packed with many innovative features huge ready, we won't go over them all, they add up to a new and better experience we are so excited about the iPhone 10 that we created a beautiful video to tell you about it For over a decade, our The intention has been to create an iPhone that displays a physical object that disappears into the experience.

This is the iPhone 10. The joint development of the Fullmen display defines a completely new integration that establishes a boundary between the device and the screen that is difficult to discern. The custom OLED panel was designed to fold and blend perfectly with the external surfaces. The mechanical buttons give Move to touch gestures There's no home button A single swipe takes you to the home screen A more responsive touch system means gestures in iOS 11 are more fluid Polished stainless steel band reinforces the all-glass water-resistant design This new formulation Glass is the most durable ever seen in a smartphone Enables wireless charging for the first time Our new true depth camera system Contained within this small space uses extraordinary depth sensing technology To allow you to unlock your phone at a glance, we call it Face ID.

Map the unique geometry of your face with over 30,000 invisible points. This data is analyzed by the neural engine of the a11 Bionic chip, the first of its kind, your iPhone now recognizes you. even in the dark and will adapt to your physical changes, this makes your face your secure password, so with just a glance you can authenticate your phone or use Apple Pay. The true depth camera also enables new experiences by bringing emojis to life by mapping more than 50 facial muscles in real time so you can be happy or sad or cross. The front and rear cameras now have full frame mode and for the first time You can define the light in a scene based on fundamental photographic principles.

The lighting portrayed produces the effect. Real studio lighting on the back The dual camera system is completely redesigned It is made even smarter thanks to the A11 Bionic chip with automatic learning The camera detects elements in the scene to optimize the image even before taking the photo The camera that we use every day nelle offers so much more and as iOS becomes the world's largest augmented reality platform, it will redefine what is possible, this is the iPhone, the team is working hard to make iPhone 8 an iPhone 10 the way As environmentally friendly as possible, they have mercury in the screen without arsenic. -free shows their BFR, no PVC, no beryllium, but now made with a low carbon process for their aluminum design and they are highly recyclable with their materials, really proud of that list so I like to say it every time the iPhone 10 also comes in two. 64 gig and 256 gigabyte configurations, we have it priced at $9.99 so it starts on October 27th and now it starts shipping on November 3rd, so this is the future, smartphones shipping this year, so this is our holiday lineup now, every year we say it's a great holiday lineup and it is, but this year it's really special, it starts with the iPhone se, iPhone 6s, iPhone 7, the new generation of iPhone 8 and the futuristic iPhone 10.

Ten years ago, when Steve introduced the iPhone to the world, he closed with a quote from Wayne. Gretzky said I skate to where the puck will be, not where it was Steve said that's what Apple does, we skate to where the puck will be and that's what the iPhone 10 is all about, thanks doctor, I found 10 this is really the future