70% of All Golfers Play The Wrong Golf Ball

There is only one piece of equipment you use on each shot at the

golf

ball

and you are probably

play

ing with the

wrong

ball

. This is

golf

smarter. Welcome to the golf smarter podcast. Dominic, thanks for having me. This is great. It's great to see you. They go, thank you. for being one of the first people I met and for having a friendly face. Thank you so much. You are a Bridgestone Golf and Bridgestone has many different products. Balls, bags, sticks. The perfect camera. You don't want to concentrate. about the balls in this thread, if you don't mind, I'm sure because you guys claim that seven out of ten, if I get it right, seven out of ten

golfers

play

the

wrong

golf ball correctly, please expand on that, okay, so Bridgestone golf was the number. a golf ball essentially we have a program that has 26 teams that go all over the United States and basically prepare people for the right golf ball and what I mean by that is we actually test whatever product you're playing so it can be another manufacturer, we put it through our system and actually test your ball speed, your launch angle, your backspin, your side spin and find out exactly what element of the product is helping or hurting your game, so maybe the compression is too strong, maybe not You don't need a urethane cover to spin around the Greens, so we essentially identified it and I'm sorry to interrupt, but what would determine compression is really that essential if you can't?

I mean, on the

golfers

' side, golfers shouldn't. having a ball that's been doing great if you can't swing fast enough to compress it, right? What happens is there's really only one place for that ball to go and that's to spin up, spin off the face in turn and create more backspin and then what that's going to do is exaggerate or accentuate your mistake, So many of the most popular balls on tour are actually too hard for amateur swing speeds, they are actually losing distance or accuracy because they are not fully compressed now in a robot. Golf balls are all compressed the same way, surely because they are also being hit in the center of the club.

Okay, with a completely square face, it will react if you look at it by changing the amount of energy. that you actually put on the product or you put it on the back of the golf ball, okay? So through our research, we found that seven out of ten golfers actually don't play with the right product, as much as we want to be the robot, our swings are so inconsistent or exactly, that's why we're not necessarily robots and that's how we can achieve these results, so we base these statistics on three hundred thousand adjustments that we have made throughout the country. and we have so many different types of swings, we have the scratch golfer, we have the guy who hits the hyphae, we have the girl who swings low, draws a whole variety of shots to come in and say, "okay, Bridgestone." access to their nine hundred engineers here is all this data that we need, that we need to fix or that we need to adjust, what do we create next for consumer law and so we are very excited because that gives us a real tool to help the average golfer, so that that's essentially what ball fitting is so you know there's the most popular ball in golf right on the big tee, but aren't they designed more for tour players?

Yes, I mean. are you high end the pro v1 the pro v1x whatever if you break the construction of a product you don't need the label on the outside of the product is the compression is the number of pieces of product how is the type of cover material that has the product, so we don't do it. I don't necessarily look at the product as a brand or who plays it on tour. I look at it like you know, similar to how I would look at an extra stiff shaft or a rigid shaft or a regular shaft or it's a product of how it breaks down into its core elements, so since you know the tee ball or whatever you call it , I don't understand why they would call it a provisional ball, right?

Why would you call pro-v? That's it for me, that sounds tentative. I don't want a ball that will be provisional. What ball am I going to hit directly. So why would you call her anyway? But look, I am. Waiting, you know what I'm saying is that basically the golf ball is just as much a piece of equipment as the driver and the iron as the putter, so the equipment is geared to the same level that they are extra stiff. The axes are oriented at eight and a half degrees. Drivers are geared towards your game, so why spend all the time getting in shape for your irons, your driver, your right wedges and then just move on and just.

Go to the shelf and choose whatever is there. I was on your website last night. I love the quote Paula Kramer said about you. You play. You know 14 different golf clubs, but you play with the same ball throughout the game. It's the only piece of equipment that hopefully in play on every shot doesn't ring a bell, but essentially it has to fit as much as anything else has to fit on your back, it has to fit your game, but now you have people who, too many people, will just come in to a store. and buying some available clubs without swinging it's like oh my friend plays well and we talked a long time ago on the podcast, we focused on the idea that if your friend borrows your friend's club and you hit it and you like the weight that club of his because they are so inconsistent from club to club that when you go to the store and buy, you may not be hitting the same way you did with your friends' club, but the balls, on the other hand, people don't adapt because they should be equipped because they don't know what ball to play, they shouldn't play a ball because Spieth is playing it, you should play it or you know, hey, I mean, your game might require an insurance-oriented product. beats the type of game, but you will never know until you really get in shape and see the differences and understand that you know what is best for your game.

It could be the fact that we're taking you out of some kind of tour line. ball and we are going to offer you something less expensive as it suits your style of play better on the Greens, you may not be a big spender on the Greens, if you want more of a hit and run type product we I have that product as well, so we have nine different offerings that we can tailor it to depending on all your different requirements. From the tee to the green. Nine different offers on golf balls. You can go? Can you give me a brief summary of your nine different offerings?

Yes. so we have the 3:30 models, there are 4b 3:30, so two models are designed for swing speeds above 105, two models are designed for swing speeds below 105 and then within each model , it has a spin version so if you want distance or if you want more spin they both have urethane covers but depending on if you want more control and run or a control and stop product or maybe a ball that will suck a little more of turning, have a 12% softer deck. the S model of that product, um, you can probably cut into a little grid of what I'm talking about, yeah, right, and then you have the E Series, which is more of a performance series, it's more trajectory based, you have a model that is designed. for higher flights a two piece urethane model a very unique product that will really increase carry distance not always the best option for players who have a lot of driver side spin because every time the carry distance increases , it increases the spin and the player who has a lot of side spin, if you give him a product that has more spin, he will exaggerate more to the left or to the right and when they prepare us for a ball, do they adapt us to our driver or to all the drivers? of the stick?

We use for fitting because that's going to show us the biggest spin or your biggest error and it's also the club you're going to swing the fastest, so we need to have a snap line or a baseline that essentially indicates where your swing speed. To try to fit that in with your compression I also maintain. I'm going to continue here, but the e6 model is really our horse. It is a three-piece multi-layer ball. I love that ball. An incredible product. I think 28% of golfers. that we fit through the ball feed program actually fit the e6 model, as you can see, you know being a soft compression, it's really designed to leave some backspin, you know, as you know, most of golfers have too much backspin and they have a lot of sidespin so the ball has been really successful for us and then we have the e7 model which is actually designed just for pure distance all the ball speed just the maximum distance , addict type product there mm-hmm and then we have something lower. final product most valuable product the fixed ball f IX ball mm-hmm and then we have the lady precept also precept is perception is Bridgestone is Oh, I didn't know that before 2005 we were precepts and then in 2005 we launched Bridgestone brand and then we included the model of precepts in the Bridgestone portfolio, so to speak, if we wanted to go to the big box at our local retailer or the clubhouse and there is a club fitter there, in case we can't get him to fit us for golf balls or I mean, this is well trained specifically, we have a dietary system that we use that is designed exclusively for ball fitting.

A lot of retailers may recommend golf balls, but our science is our methodology and it's our, you know, we understand how it works and how we compare it. I would recommend going to Bridgestone Golf Comm, go to the fitting tab, find out where the closest event is right now, it's our busy season and then our ball fitting program so that's great, it's a good time to dust off those sticks. Go out, find what ball suits your game and go out on the field and have fun, and the appropriate thing about the club is that there's a thing moving on the road and how many of them you have at any given time at this point in the regular season.

We have twenty teams that will go all over the country, and then in the Sunbelt season, we will have teams in Southern California, Texas, Florida, you know, months of sunshine, so to speak, and we will keep the ball alive, so Wow Wow and so on. What's the latest thing coming out and why is it so exciting? We have this new layer on our balls. The four miles I was telling you about, yes, the thirties, the B3 30s, they're supposed to have something to show me. I have a cool little accessory here to show you. I want you to take these two golf balls and rub them together, uh, and we'll see if the genie is going to come out.

We'll see your reaction on camera here, so he waits, so I need to rub. These together you feel sticky, although yes, it's hard to rub them off, you know what it is, it's a magnet at first, no problem, no trick, they're right on the sleeve, essentially it's a self-healing cover, okay, it's a layer that It happens. the top of the golf ball is called sliding pressure, okay and essentially what it does is when you hit it, you hit the ball with the driver, the ball will actually be stable and stay in place, so what What that will do is allow the ball to compress a little more, right, okay, when you compress the ball longer, the better, you won't have as much backspin, you won't have as much side spin, right, I was going to say, does that create less spin, especially with the driver because now it's more of a wide shot when you get into the wedges and the irons because of the downswing of the angle of attack, you're actually creating more friction, you're going to get more spin, so we're going to spin the driver more. . he turns the irons and then it has the interesting feature that it's actually self-healing and self-healing because it's that malleable, flexible surface that repairs itself and gets sticky and does this, you know?

Someone gave me a box of balls over the holidays and I said well thank you, I really appreciate this, it's weird getting a gift that you know I'm going to lose. Yes, sure, but sometimes you might be able to get three or four rounds out of one ball. I mean, you know, I don't know. how is it possible but you can the key is to never think wow I haven't lost a ball yet today because that's a kiss of death the next hole you're losing them the next shot is what you know don't even think about that it's one thing to say out loud, but don't even think about it, but this stuff gets sticky all the time, yeah, it's a really amazing process, it's amazing over years to perfect the application of that coating to the golf ball, here's another example.

Here is a traditional coating that we have used in the past. This is the new new coating. If you want to scratch the traditional one, you will see how easily it scratches. Well, let's see if we can do this on the camera here and take the photo. golf balls if you want, okay, thank you, okay, so this is the traditional, a traditional coating that I'm doing with a little brush here, okay, it makes a lot of noise and the coating is all scratched mm-hmm, it's good. I'll do it right here, look carefully even without my glasses.

I can see that he doesn't scratch at all well and he disappeared anddisappears. Oh, look, are you watching very closely? She actually disappears now if you sit there for five minutes rubbing the same spot. they wear out, but they are very interesting, that's cool, that's cool, so thanks for bringing props, you're welcome, no problem, T props for me, maybe for you, that's cool, want to talk about any of the others non-golf products. related to the ball that they are Bridgestone for a moment no, I think we cover the weather, I think we cover the heat. Topics you know, our ball feeding program is obviously our main differentiator.

Our most important point is that you have many players who are in your user group. I mean, he's on tour. Yes. Matt Kuchar Brandt Snedeker Hudson Swafford Paula Creamer Stacy Lewis Fred. Couples, we just hired a big rising star, Bryson Dee Shambo, oh yeah, I tested every product in the field and he basically said Bridgestone has the best product and I want to play with that, so how does that work for you? ? I mean, they approached them. I reached out to you, how's Bryson doing? uh, he's willing, he's unique in terms of, well, he's unique in terms of how he approaches his decision making.

I think he's more analytical, he actually took all the golf balls in the industry and he and he tests them. He tests it with the old Epson salt tests to find out where the balance point is. He tried our product and said it was the best. Many people don't understand this, but we actually manually inspect every golf ball that leaves our plant. We don't do a math test or a five-and-a-hundred test or anything like that, we actually hand inspect every golf ball and what impact does that have on the price of the golf ball? It doesn't have an impact on that. only we actually have a way that if we find any defects, instead of selling it as X or seconds, we actually have a very precise recycling process sustainability process that we have and we take that product when we filter it back to the actual product . manufacturing process so it doesn't affect the actual cost of the ball because we're sustainable, we're recycling the product, it's not considered waste because it goes back to the isn't Bryce T Shambo the guy? who plays one long solo in all of his clubs, it's a one long solo club, yes he has a very interesting history so for those who don't know Bryson I highly recommend you go check out Bryson D Shambo and Bryson D Shambo D Shambo. right, yeah, so he just came and walked up to you and said, I want to play these balls.

I've tried them and generally in my own way, I'm serious, he clearly has this mind that doesn't see golf the way most people do. What to do if you play one length irons, yeah he has his own philosophy which is great but he's having success with it which is awesome he's a great guy and just, yeah he's doing a great job, so we are very proud. Having him on the team obviously, but anyway, great, yeah, thank you so much for spending some time. I hope we can spend more time over this weekend this week and I want us to see the product of it in action.

Thank you so much. I appreciate it a lot. Thanks buddy, yes, anytime, click the link below to subscribe to our free weekly interviews on the golf smarter podcast at golf smarter calm.